Most people use their summers to slow down, relax, and go on holidays, but not us, and definitely not the members of our close-knit and constantly growing Know Your Worth family. After all, what better time to dedicate some of your hard-earned free time to CPD, and to think about ways to change and improve the way you run your business?
Which is why we are so happy – thrilled really! – about the way our summer has been going so far. It started sooner than expected, with glorious weather and an invitation from our colleagues at AIIC Turkey and the TKTD to hold an edition in the beautiful and magical city of Istanbul at the end of May.
The seminar was organized in record time, and we would like to start by thanking our hosts and local coordinators, Bahar Cotur and Asuman Okatan, for doing such a wonderful job and for welcoming us to Turkey. We would also like to thank Ali Can Karamahmut for the organization, Esin Aslan Gurbuz for the coffee breaks, and Cem Kaan Gundogar for the lunches.
Thanks to their hard work and incredible energy we were able to focus on the seminar, and so we spent two truly wonderful days studying the mindset necessary for successful marketing, regardless of your language combination or current market, and looked at ways to better understand not only you potential clients, but also your existing ones, to ensure they stay loyal to you, and keep returning. We firmly believe that one of the most important steps necessary for any marketing or negotiating to work is making sure you understand your existing and potential clients, as well as the why? and the what for? of the game, and that is why we always make sure to cover these topics during our seminars.
We also talked about pricing and negotiating, covering same basic principles before diving into an in-depth discussion of real-life practices and the steps necessary to building a more sustainable and a much more successful interpreting business. Our participants also had a chance to work on several carefully selected case-studies, and we were delighted to see how well they coped with them, and how ready they were to think outside the box.
The seminar, business-oriented as always, also covered some market-specific issues, and our participants took a very active part in all of our discussions and brain-storming sessions.
Overall, it was a brilliant edition, and we are very grateful to AIIC Turkey and the TKTD for the invitation.
Julia’s training was just what we needed: We had known for a long time we had to change our mindset and view our relationship with existing clients and prospect in a completely different way. We knew we were all highly competent and qualified, but always assumed the clients had to understand that – somewhat miraculously. Julia gave us the tools to make this change happen, not overnight, not next week, but in the medium to long term. She shared with us her experience and knowledge that would help us work on ourselves, our way of interacting with the client, correctly positioning ourselves as experts in the relationship. It was absolutely worth the money, and more importantly, the time we invested in this seminar. We’ve all seen how critical continuous professional development is, and we are all grateful to her for that…
We would also like to wish the TKTD a very happy 50th Anniversary, with many more years of successful work on the market, and a wonderful celebration in December.
Following our return from Istanbul, we had a short break before our trainer Julia Poger went to Kyiv to teach at a Know Your Worth spin-off event, a seminar on Consecutive Interpreting and Note-Taking.
It was wonderful to return to Kyiv again, following our edition there in January, and we are already planning another edition there for the winter of 2020 with our wonderful host and coordinator Andrei Besedin, so please stay tuned for more updates. We won’t disappoint.
And now, with July already upon us, we are looking forward to a very busy and exciting summer, with an edition a month, and at least two webinars in the works.
Come and join us in Saint Petersburg, Montreal, or Las Palmas, and, if you would like to hold a seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at email@example.com.