About the seminars

We have several options to become a member of the Know Your Worth community.

Find out more about how you can work with us here:

Know Your Worth Free Taster

Know Your Worth Webinar

Know Your Worth: Understanding Marketing and Negotiating for Interpreters in-person seminar

Know Your Worth Online Seminar

KYW presents: Social Media for Interpreters (available now!)

More offers

Need help figuring out which one is best for you?

Take the quiz!

Know Your Worth Free Taster

Are you being treated like a beginner? 

Is it hard to sell your service?

Do prospects avoid using you?

You will receive answers to these questions and more during our free taster session – 45 minutes full of mindset changes and info plus 45 minutes to answer your questions – so you get a head start on the market!

Sessions held online or in person.

No maximum number of participants.

Testimonial:

Let me thank you for this morning’s wonderful webinar/taster. Julia, your amazing warmth and your expertise really made my day…You were tremendously inspiring and energizing. And that’s priceless… Again, THANK YOU. It was I think the second time since this lockdown started…that I truly ENJOYED every minute of a webinar and found every bit of info very useful (and I’ve attended WAAAY more than I should have!).

Sarah Cuminetti, Taster April 2020

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Know Your Worth Webinar

You are interested in a specific question on marketing:

🤔 How do you convince your clients that you are their best solution? (…and why this is the wrong question…)

🤔 How do you find clients using social media?

🤔 How do you sell your high quality solutions to clients who don’t seem to care?

You will receive answers to your targeted questions during our webinar – 45 minutes full of mindset changes and info plus 45 minutes to answer your questions – so you understand how to move forward!

Sessions held online or in person, and will not be recorded.

No maximum number of participants.

Amount for tailored sessions: €400 excluding tax to design and present

If you wish to schedule a tailored session, please contact us here.

Testimonial:

I have listened to your workshops before, and I know our Cypriot colleagues would be delighted to have you as the keynote speaker in this very first networking event.

Sezin Tekin Özsakınç (Ms), Team Leader/Key Linguistic Expert

Legal & Linguistic Support Project for the Turkish Cypriot Community

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Know Your Worth:  Understanding Marketing and Negotiating for Interpreters In-Person Seminar

Do clients treat you like a commodity?

Can you convince your clients that you are the best quality solution?

Are you lacking confidence in negotiations?

This seminar is for you if you want clients to treat you better, with more respect and higher fees!

Over two days we will explore the rules that hold true everywhere in marketing and negotiating. You will also understand the buyer’s (and seller’s!) psychology – and be able to use that in your prospecting.  

You will understand why your clients treat you like a pencil in a drawer full of pencils and instead, you’ll be able to get them to see you like an entire set of Caran d’Ache Luminance pencils!  

You will learn how to use our 8-step “Know Your Worth” process to become an expert and stand out from your competitors.

You will see how what you learned can give results immediately!

The seminar is broken down into 4 half-days:

  • 💡 Your Mindset: because you can’t introduce changes until you understand why you see the world differently from your client…
  • 💡 You: because you are different. You offer unique possibilities to your clients that no one else has.
  • 💡 Your Clients: because once you learn to talk to them, and what exactly they are looking for, they will never go anywhere else.
  • 💡 Your Money: because we do this for the love of it, but also to earn so we can keep doing what we love!

This seminar is open to all practicing interpreters, from any market or any field, as well to graduates from interpreting courses at any university or training center. Beginners welcome!

Maximum number of participants: 18

Minimum number of participants: 4

Amount: determined by actual costs, and approximately equivalent to the cost of 1 working day in the market where the seminar will be held.

Guarantee: If you follow the advice given during the seminar, you will definitely find one more day of work – and most likely more!

Testimonials:

The perspectives and the self-confidence gained at Julia’s marketing and negotiating class are indispensable. Rather than an extra investment, this seminar is a must for all freelance interpreters.

Liesbeth Micha Reyskens, St. Petersburg, 2016

Julia has provided very valuable information both in oral and written form, as well as a marketing standpoint I have never thought about before. Now I have a lot of food for thought and a clear list of the things I want to do to improve my visibility on the market, improve relations with the existing clients, as well as find new ones.

Alexandra Marchenko, KYW, Moscow, 2017

The KYW training is the fastest path to success for you interpreters out there dreaming of landing THE best clients and THE best deals ever! special thanks to Julia Poger!

Cyril Belange, KYW, Paris, 2018

If you would like to attend a seminar, or set one up for your group, please contact us here.

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Know Your Worth Online Seminar

How can you keep working with your clients when everyone is working remotely?

Can you target new clients online?

In four 2-hour interactive webinars, we look at the basics of marketing and negotiating – the rules that hold true everywhere – and use them to understand exactly what you can do to improve your situation.

This practical seminar targets exactly what you can do to improve relations with existing clients, and to find new clients who recognize your worth.  

We work through the 8-step “Know Your Worth” process so you know exactly how to solve your problems with your client list, and you know your next steps, especially during quarantines, lockdowns, or any other unforeseen circumstances.

The seminar is broken down into 4 modules of 2 – 2 1/2 hours, either given 1/day for 4 days, or 2/day over a weekend. The modules are:

  • 💡 Your Mindset: because you can’t introduce changes until you understand why you see the world differently from your client…
  • 💡 You: because you are different. You offer unique possibilities to your clients that no one else has.
  • 💡 Your Clients: because once you learn to talk to them, and what exactly they are looking for, they will never go anywhere else.
  • 💡 Your Money: because we do this for the love of it, but also to earn so we can keep doing what we love!

This seminar complements the In-Person Seminar, as it walks you through the practical exercises that you could do as homework.

Maximum number of participants: 12

Minimum number of participants: 4

Amount: €275 excluding tax; early bird rate €225 excluding tax

Guarantee: If you follow the advice given during the seminar, you will definitely find one more day of work – and most likely more!

Testimonials:

Thanks again for a wonderful seminar. I have been sending e-mails to relevant clients today, and had one good result already.

Catriona Howard, Lockdown Seminar

I am so glad I found you in LinkedIn and learned about the KYW course. I don’t remember if I mentioned that I’ve taken MF’s BSchool. After completing the course I was left with the question on how to apply her teachings to the interpretation business. You’ve answered my prayers.

Ilka Vilarreal, Lockdown Seminar

If you would like attend an online seminar, or schedule one for your group, please contact us here.

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KYW presents: Social Media for Interpreters Course – available now!

Would you like a working social media profile that will let your clients know that you are the person they should ask to solve their problems?

A profile that speaks to them in their language, and shows off what you can do for them?

Do you want to stop losing potential clients because you confuse them, you say the wrong thing, or – worst of all – you can’t even be found?

You will work on your social media presence in 6 modules, and over 30 lessons.

At the end of this course, you will have a social media profile that will tell your clients exactly what you can do for them, and show them proof.

This will be a practical class, with:

  • 6 modules recorded lessons: over 30 recorded lessons that you may watch at your leisure.
  • 2 workbooks: one to help you get started, and one to refer to once you have completed the course.
  • homework on social media, so you understand what you see on social media, what will work for you, and what won’t.
  • homework targeting your profile and posts: exercises accompanying the video lessons that will help you make your profile client-facing.
  • an email to contact me, Julia Poger, directly, in case you are lost or don’t understand something. 

You will understand which platforms you should be on, how they should be set up, and how you may use them to connect to your target audience.

You will have lifetime access to the video lessons, exercises and workbooks, so you may refer back to them at any time.

Amount: $180 excluding tax

Guarantee: If you follow the advice given during the seminar, your networks will expand in the right direction, and you will find at least one new client!

Testimonials:

Julia’s Social Media for Interpreters course is by far the best course I’ve taken this year (and my list of courses is long!). Because of the way the course is structured, I was encouraged to work on my profile step by step, one week at a time: watch the recordings, do the homework, make any changes you need to make on your profiles…👍

Melina Nestore, Interpreter, Translator, DELTA Teacher

Thought you would be pleased to know I have used LinkedIn to reach out to some new markets and have just been complimented on my sublime profile So thank you!

Samantha Bartlett-Shaw, Staysure Group

If you would like to take the Social Media course, please register here.

If you would like to schedule a live mastermind to accompany the course, please contact us here.

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More Offers:

Know Your Worth Community

A membership group for continued support, advice, community, networking, and connection.

Monthly emails, a Whatsapp group, and live meetups every month or two keeps us all in touch and up-to-date on what we can do to show our worth to our clients, find out about latest developments, and celebrate our wins.

This membership community is a benefit for anyone who has attended a KYW In-Person Seminar, KYW Online/Lockdown Seminar, or the Social Media for Interpreters Seminar.

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And, if you want more personalized advice:

One-on-One Social Media Profile Audit with Julia

Your social media profile is your 24-hour business card.

It can replace a website, and draw potential clients in.

At the very least, it shows what you can do to help potential clients.

But too many interpreters aren’t sure what information they should include, or how to promote themselves and their brand without sounding like they are constantly sounding their own horn.

You will meet with Julia on Zoom, and go through your profile from top to bottom, for about an hour. Julia will show you tips you can use in your profile, and show you examples from other profiles.

You will walk away already having made some important changes, with a recording of the meeting, and you will make a list of what you need to do immediately, and how to use your profile in finding clients.

To book a time, please send an email to kyw.seminar@gmail.com.

Amount: €150 excluding tax for one profile

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Business consulting by Julia

If you have specific problems, questions on how to market, what markets to target, where to find them, or how to talk to your clients, please contact me here, or by sending me an email.

Amount: €150 per hour excluding tax

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