Posts by kywseminar

Know Your Worth: Understanding Marketing and Negotiating for Interpreters is a two-day seminar is aimed at any interpreter who wishes to improve relationships with clients and prospects, gain more respect – both for the interpreter and from the client, negotiate higher fees, and find out more about the European and the US markets.

A New Edition in the Hague

As promised, we have some very exciting news to kick off the New Year: a new edition announcement, and a new location to add to our list! We are delighted to announce that registration is now officially open for the Hague Edition of Know Your Worth: Understanding Marketing and Negotiating for Interpreters set to take place on 16–17 February 2019.

Know Your Worth is aimed at any interpreter who wishes to improve relations with clients and prospects, gain more respect, negotiate higher fees, and learn more about the European and US markets.

By examining the mindset underlying the marketing and negotiating tasks that interpreters carry out every day, participants will obtain invaluable tools for marketing their services and negotiating contracts that they may put into practice immediately, whichever market they target.

You will be encouraged to take a step back from your own position, and envision the entire client relationship from new perspectives.

We will address several important questions, such as:

– What can you do to increase your chances of getting the job once you have targeted the client?

– What should you avoid saying, or else the client may never hire you – or anyone else?

– What phrase should always end your conversations with any client?

– How do you increase your chances of earning what you are worth?

The trainer will work with you on your examples, as well as case studies from her own experience, showing how these techniques can be replicated across markets.

We will discuss concepts such as branding, selling, client relationships, pricing, negotiating tricks, and “coopetition,” all illustrated with real-life examples.

During the seminar, Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we could learn from them. She focuses on the upstream work that must be done by the interpreter before advertising his/her services, as well as on the preparation involved before beginning the selling or negotiating process.

So, if you are an interpreter who wishes to improve your relations with clients and prospects, gain more respect, and negotiate higher fees, then this two-day intensive training event is exactly what you need.

The registration process is also very straightforward. All you have to do is send an e-mail to the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com, and we’ll walk you through your next steps.

Season’s Greetings

This has been an exciting year for us at Know Your Worth, with new editions, new locations, and new people joining the network. Over the course of the past twelve months we’ve hosted editions in Europe, Russia, and the Americas, and we already have a busy schedule for the start of 2019, with new editions scheduled for London and Kyiv, and more exciting news coming up shortly!

In September, our trainer Julia Poger was one of the two keynote speakers at the CIOL Interpreting Division AGM in London, and she also presented – and was invited to join the jury – of the Cosines International Contest for Conference Interpreters for the second year running.

As for our alumni, we have been keen to follow their progress, and are grateful to all who have shared their news and stories with us, as well as photos from other CPD events and conferences they have attended together, or times where they got to share a booth.

It gives us great joy to hear from you, so please keep doing so, and we hope the new year will open new doors for you, and bring you new opportunities to successfully market your services, and negotiate you fees and conditions. And we’ll be there to help along the way.

So, from all of us at Know Your Worth we would like to wish you a beautiful holiday season, and all the best for the coming New Year!

From UK to Ukraine. A brand new Kyiv Edition

It looks like the coming year will be just as busy and just as exciting as this year has been. It gives us great pleasure to announce our second edition of the coming new year, the first Know Your Worth: Understanding Marketing and Negotiating for Interpreters seminar to be held in Kyiv on 26-27 January 2019.

Know Your Worth is aimed at any interpreter who wishes to improve relations with clients and prospects, gain more respect, negotiate higher fees, and learn more about the European and US markets.

By examining the mindset underlying the marketing and negotiating tasks that interpreters carry out every day, participants will obtain invaluable tools for marketing their services and negotiating contracts that they may put into practice immediately, whichever market they target.

You will be encouraged to take a step back from your own position, and envision the entire client relationship from new perspectives.

We will address several important questions, such as:

– What can you do to increase your chances of getting the job once you have targeted the client?

– What should you avoid saying, or else the client may never hire you – or anyone else?

– What phrase should always end your conversations with any client?

– How do you increase your chances of earning what you are worth?

The trainer will work with you on your examples, as well as case studies from her own experience, showing how these techniques can be replicated across markets.

We will discuss concepts such as brandingsellingclient relationshipspricing, negotiating tricks, and “coopetition,” all illustrated with real-life examples.

During the seminar, Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we could learn from them. She focuses on the upstream work that must be done by the interpreter before advertising his/her services, as well as on the preparation involved before beginning the selling or negotiating process.

So, if you are an interpreter who wishes to improve your relations with clients and prospects, gain more respect, and negotiate higher fees, then this two-day intensive training event is exactly what you need.

The registration process is also very straightforward. All you have to do is send an e-mail to the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com, and we’ll guide you through your next steps.

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KYW calling. A brand-new London edition

Evert since we started holding our seminars in their current format our UK-based colleagues have been asking whether there was a British edition in the works, and we are delighted to – finally, and at long last – announce our first-ever London edition that will take place on 19-20 January 2019. We hope you are as excited about this news as we are.

Know Your Worth is aimed at any interpreter who wishes to improve relations with clients and prospects, gain more respect, negotiate higher fees, and learn more about the European and US markets.

By examining the mindset underlying the marketing and negotiating tasks that interpreters carry out every day, participants will obtain invaluable tools for marketing their services and negotiating contracts that they may put into practice immediately, whichever market they target.

You will be encouraged to take a step back from your own position, and envision the entire client relationship from new perspectives.

We will address several important questions, such as:

– What can you do to increase your chances of getting the job once you have targeted the client?

– What should you avoid saying, or else the client may never hire you – or anyone else?

– What phrase should always end your conversations with any client?

– How do you increase your chances of earning what you are worth?

The trainer will work with you on your examples, as well as case studies from her own experience, showing how these techniques can be replicated across markets.

We will discuss concepts such as branding, selling, client relationships, pricing, negotiating tricks, and “coopetition,” all illustrated with real-life examples.

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Our instructor Julia Poger presenting a talk at the CIOL Interpreting Division AGM in London

In September 2018 our instructor Julia Poger was one of the two keynote speakers at the CIOL Interpreting Division AGM in London, and we are looking forward to returning to this beautiful city with our brand-new Know Your Worth edition.

During the seminar, Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we could learn from them. She focuses on the upstream work that must be done by the interpreter before advertising his/her services, as well as on the preparation involved before beginning the selling or negotiating process.

So, if you are an interpreter who wishes to improve your relations with clients and prospects, gain more respect, and negotiate higher fees, then this two-day intensive training event is exactly what you need.

The registration process is also very straightforward. All you have to do is send an e-mail to the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com, and we’ll guide you through your next steps.

Moscow Edition. Round Three

Following a relaxing summer – yes, we did need to rest after all of our editions in the Americas – we thought it was high time we returned to Russia, and so the third Moscow Edition of Know Your Worth: Understanding Marketing and Negotiating for Interpreters took place this past weekend, on 30 September 2018. And since it just happened to coincide with the International Translation Day we thought we’d start by wishing you a happy belated St Jerome’s Day!

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It was the third time that the seminar was held in Moscow, and the second time we teamed up with the Cosines International Contest for Conference Interpreters, as our instructor Julia Poger joined the jury of this all-Russia turned international competition, and gave a talk on Seeing Structure and the role of analysis in conference interpreting as part of their three-day conference.

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We also thought it was time to experiment, to shake things up a little bit, so we decided to revert to our original, one-day format, and the results were as interesting as they were exciting. We still focused in great detail on marketing and negotiating, and we covered such questions as branding, position, and client relations, but this time the speed was slightly different. True, this meant that everything had to go faster, and was considerably more intense than usual – even though some of you might say it’s hard to imagine things getting even more intense – but that also meant a new rhythm, new dynamics, and a much livelier discussion after the event.

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We started by talking about the mindset necessary for successful marketing, and covered some general principles (as well as a number of highly practical aspects) of pricing and negotiating, all necessary steps in building a more sustainable and much more successful interpreting business. We were also able to devote some time to looking into how the interpreting profession is perceived from the outside, all in order to better understand our potential and existing clients.

The seminar covered all the bases for me. From reaffirming some practices I had tried out tentatively or providing applicable insights into “something that had felt reasonable to do somehow maybe,” to being an eye-opener.
Fedor Makhlayuk

Despite this edition being held in a special one-day format, we still wanted to see our participants brainstorm at least a couple of new cases together, as this often leads to them finding new and exciting solutions to different marketing and negotiating problems. It also means that they are more likely to start implementing the new principles and ideas sooner, and in a more direct manner. And once again we were not disappointed. On the contrary.

We were particularly happy with the way this edition’s participants responded to the new information, and how they took to the format, and all the commentary and remarks showed that they had come prepared, and with a solid understanding of their respective markets, but with an open mind and a desire to learn more, and to figure out how to navigate it better and more efficiently.

It was super helpful and I’ve already used some of the techniques today trying to ask a client some questions rather than blindly giving them my rates.
Natasha Kharikova

We always say that it’s best if people come prepared, and with a well thought through agenda, and with this group this was clearly the case. Perhaps that’s why the one-day format didn’t seem as daunting as we had feared at first, and why it seemed that everyone had found answers to at least some of the questions bothering them, and for that we are immensely grateful.

Notwithstanding my already considerable experience on Russian interpreting market, I’ve learned a whole number of new insights from Julia regarding the principles of self-promotion among prospective clients, psychology of negotiations, ways to convince the customers of the value of interpreting services and the need to pay for them adequately.
Alexey Prokhorenko

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It’s become a tradition of ours by now that we devote considerable attention to the general atmosphere we create at the seminar, and we were extremely lucky – and very grateful – to be able to return for the second year running to the truly incredible Impact Hub Moscow. We would like to thank their team for all their help in the run-up to the seminar, as well on the day, and for making sure our participants had a wonderful time and nothing to worry about, except getting to the seminar, and getting the most out of it.

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Last year we thought that we’d found our perfect Moscow location, and that we could not have possibly wished for a better place to hold the seminar. This time simply proved us right:  a beautiful location in the heart of Moscow, wonderful atmosphere, and lovely people to help along the way – in all honesty we could not have wished for a better place.

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If you would like to hold a Know Your Worth seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.

Here we go again! Moscow Edition. Round Three

It’s been almost a year since the last Moscow Edition of the Know Your Worth: Understanding Marketing and Negotiating for Interpreters seminar, and we thought it was about time we considered returning to Moscow. We also decided to move back to the original one-day format this time, as we follow the Cosines International Interpreting Contest.

This means we are now incredibly happy to announce that the next edition of the seminar will be once again held in Moscow, on 30 September 2018.

Know Your Worth is aimed at any interpreter who wishes to improve relations with clients and prospects, gain more respect, and negotiate higher fees. We plan to boost the one-day format into a comprehensive day, with much of the content of the two-day seminar, a crash course of sorts.

You will be encouraged to take a step back from your own position, and envision the entire client relationship from new perspectives.

By examining the mindset underlying the marketing and negotiating tasks that interpreters carry out every day, participants will obtain invaluable tools for marketing their services and negotiating contracts that they may put into practice immediately, whichever market they target.

We will address several important questions, such as:

– What can you do to increase your chances of getting the job once you have targeted the client?

– What should you avoid saying, or else the client may never hire you – or anyone else?

– What phrase should always end your conversations with any client?

– How do you increase your chances of earning what you are worth?

The trainer will work with you on your examples, as well as case studies from her own experience, showing how these techniques are replicable across markets.

We will discuss concepts such as branding, selling, client relationships, pricing, negotiating tricks, and “coopetition,” all illustrated with real-life examples.

Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we could learn from them. She focuses on the upstream work that must be done by the interpreter before advertising his/her services, as well as on the preparation involved before beginning the selling or negotiating process.

So, if you are an interpreter who wishes to improve your relations with clients and prospects, gain more respect, and negotiate higher fees, then this one-day intensive training event is exactly what you need!

Here’s what some of our past participants have to say:

The KYW training is the fastest path to success for you interpreters out there dreaming of landing THE best clients and THE best deals ever! special thanks to Julia Poger!

Cyril Belange, KYW Paris Edition, 2018
Honestely, I did not expect to have a colleague prepared to confidently share so much knowledge on marketing. I thought we would be talking about our market a few suggestions would be made here and there on how to approach it.
KYW participant, Rio de Janeiro Edition, 2018
Infuriatingly eye-opening.
Melissa Mann, KYW São Paulo Edition, 2018

The registration process is also very straightforward. All you have to do is send an
e-mail to the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com, and we’ll tell you what to do next.

We are also very pleased to announce that we are again teaming up with the Cosines-Pi second International Contest for Simultaneous / Consecutive Interpreters!

Cosines will include our instructor, Julia Poger, as one of the official jury members during the contest – and we will follow the contest with a special one-day Moscow edition of the Know Your Worth: Understanding Marketing and Negotiating for Interpreters seminar – all so you won’t have to buy two tickets to Moscow!

Cosines Pi II

If you are going to be in Moscow, please join us for the contest, which will include 3 days of lectures, round tables, and master classes, and then for a one-day edition of Know Your Worth!

For more information about the contest, please visit their official website at cosines-pi.ru.

Know Your Worth takes NYC

As we already mentioned in earlier posts, the Know Your Worth community is having its busiest season yet! We have events planned for later this year, and have already given seminars on three continents and in three countries so far, what with our January Paris edition, our February marathon across the USA and Brazil, and exactly one month ago we added New York City to the map of Know Your Worth locations! We are very happy to share with you some memories and photos from the event.

We’ve decided to keep the same colourful theme as we did for our marathon post, and we you enjoy the extra summer vibes. After all, summers are to be enjoyed, and we hope all our participants feel the same way about our seminars, especially if they take place in the summer.

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As those who’ve taken at least one Know Your Worth seminar will know, we like to focus from the start on understanding our participants’ existing and potential clients, their needs, and their reasoning, all of which feeds into a better understanding of the market in general and, as a result, helps our participants develop the mindset necessary for successful marketing, pricing and negotiating.

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We also work hard to keep our seminars as business-oriented as possible, helping our participants determine the steps they themselves need to take to ensure the success and sustainability of their interpreting business. To help them on the way, we offer our participants some general guidelines, as well as more practical advice. We also encourage them to find new, innovative solutions, and to continue exchanging positive ideas and good practices that might be useful to more than one colleague, and more than in just one sector of the market or just one country.

This was our second stop in the US, and we were very excited to see whether the atmosphere in New York would be any different from that in Washington, DC. It was, but both groups were an absolute delight to work with.

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The NYC group was very enthusiastic about both learning and sharing their own experience, which helped make the discussion a lively and energetic one. It felt that they had really entered into the spirit of Know Your Worth: they were willing to take new ideas on board and rethink old approaches. It is this openness of mind that is of particular importance in this field, especially when it comes to such questions as branding, positioning, and client relations.

We always look forward to welcoming new colleagues to the community, as with them they bring new stories to share, new cases to study, and new situations to analyze, all of which contribute to this big ‘bank’ of marketing and negotiating knowledge we’re building with you. This, in turn, contributes to our understanding of the market and helps us better prepare ourselves to face the multitude of challenges that we as freelancers have to deal with on a regular basis. Knowing which mistakes to watch out for, and how best to deal with the more tricky situations, will help not only ensure our stability, but also our success and future development.

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We should aim high, and reach for the stars, and having a solid foundation always helps. Which is exactly what we try to do for all our participants, enabling them to grow and thrive in their respective markets.

We would like to express our immense gratitude to AIIC USA for hosting us once again, and for doing such a brilliant job at it. We would especially like to warmly thank all our participants for joining us for the weekend and being such a wonderful group to work with.

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If you would like to hold a seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.

We will be publishing our schedule for the upcoming months shortly, so please stay tuned for more updates, and don’t hesitate to get in touch should you have any questions.

You can also check our Facebook page for regular updates.