A Busy Start to a Busy Summer

Most people use their summers to slow down, relax, and go on holidays, but not us, and definitely not the members of our close-knit and constantly growing Know Your Worth family. After all, what better time to dedicate some of your hard-earned free time to CPD, and to think about ways to change and improve the way you run your business?

Which is why we are so happy – thrilled really! – about the way our summer has been going so far. It started sooner than expected, with glorious weather and an invitation from our colleagues at AIIC Turkey and the TKTD to hold an edition in the beautiful and magical city of Istanbul at the end of May.

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The seminar was organized in record time, and we would like to start by thanking our hosts and local coordinators, Bahar Cotur and Asuman Okatan, for doing such a wonderful job and for welcoming us to Turkey. We would also like to thank Ali Can Karamahmut for the organization, Esin Aslan Gurbuz for the coffee breaks, and Cem Kaan Gundogar for the lunches.

Thanks to their hard work and incredible energy we were able to focus on the seminar, and so we spent two truly wonderful days studying the mindset necessary for successful marketing, regardless of your language combination or current market, and looked at ways to better understand not only you potential clients, but also your existing ones, to ensure they stay loyal to you, and keep returning. We firmly believe that one of the most important steps necessary for any marketing or negotiating to work is making sure you understand your existing and potential clients, as well as the why? and the what for? of the game, and that is why we always make sure to cover these topics during our seminars.

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We also talked about pricing and negotiating, covering same basic principles before diving into an in-depth discussion of real-life practices and the steps necessary to building a more sustainable and a much more successful interpreting business. Our participants also had a chance to work on several carefully selected case-studies, and we were delighted to see how well they coped with them, and how ready they were to think outside the box.

The seminar, business-oriented as always, also covered some market-specific issues, and our participants took a very active part in all of our discussions and brain-storming sessions.

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Overall, it was a brilliant edition, and we are very grateful to AIIC Turkey and the TKTD for the invitation.

Julia’s training was just what we needed: We had known for a long time we had to change our mindset and view our relationship with existing clients and prospect in a completely different way. We knew we were all highly competent and qualified, but always assumed the clients had to understand that – somewhat miraculously. Julia gave us the tools to make this change happen, not overnight, not next week, but in the medium to long term. She shared with us her experience and knowledge that would help us work on ourselves, our way of interacting with the client, correctly positioning ourselves as experts in the relationship. It was absolutely worth the money, and more importantly, the time we invested in this seminar. We’ve all seen how critical continuous professional development is, and we are all grateful to her for that…

Bahar Cotur

 

We would also like to wish the TKTD a very happy 50th Anniversary, with many more years of successful work on the market, and a wonderful celebration in December.

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Following our return from Istanbul, we had a short break before our trainer Julia Poger went to Kyiv to teach at a Know Your Worth spin-off event, a seminar on Consecutive Interpreting and Note-Taking.

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It was wonderful to return to Kyiv again, following our edition there in January, and we are already planning another edition there for the winter of 2020 with our wonderful host and coordinator Andrei Besedin, so please stay tuned for more updates. We won’t disappoint.

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And now, with July already upon us, we are looking forward to a very busy and exciting summer, with an edition a month, and at least two webinars in the works.

Come and join us in Saint Petersburg, Montreal, or Las Palmas, and, if you would like to hold a seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.

A few weeks ago our instructor Julia Poger spoke on the podcast of the American Translators Association’s Slavic Languages Division, talking to Veronika Demichelis and Ekaterina Howard about the Know Your Worth: Understanding Marketing and Negotiating for Interpreters seminar, the benefits of a proactive approach, and the value of CPD and professional training. You can listen to it here:

https://soundcloud.com/atasld/episode-14-interview-with-julia-poger

The podcast covers some common issues with marketing and negotiating that most of us conference interpreters have to face in our daily lives, and Julia generally shares her personal and professional experience in the field.

She also talks about Know Your Worth, the seminar for interpreters that started as part of the Cambridge Conference Interpreting Course back in 2002, soon evolved into a one-day, then its current format. It has now taken place in cities and locations all over the globe, and most of our editions seem to support the age-old idea that all too often people are too comfortable sitting where they are. Interpreters are not that different. It is easy to stay within your bubble, and to remain within your comfort zone, but the market is changing, and the profession is as well. And often all you have to do is change just one or two things in your current approach.

If you want to stop being reactive and start being proactive, this seminar is for you. All it takes it “a simple mindset shift”. And that’s exactly what KYW can do for you.

Try to listen more than you talk, try to understand your clients and your prospects, and why they are looking to hire you. You need to present yourself as an expert, you need to know what you’re doing, why you’re doing it, and in what way is it different from what everyone else does.

What makes you stand out?

How to think in business terms?

How to avoid being treated as a commodity?

If you want good, solid suggestions as to where to get your marketing facts and advice, then listen to the podcast as Julia shares some of her favourite sources on marketing and negotiating, as well as a few suggestions of courses you might want to consider taking if you’re really serious about marketing and turning your interpreting into a successful interpreting business.

Even if you’re a recent graduate, take a look, or rather a listen, so that you don’t make some very disappointing mistakes when you’re starting out.

And drop us a line if you’re interested in joining us at one of our upcoming editions.

Moscow Edition. Round Three

Following a relaxing summer – yes, we did need to rest after all of our editions in the Americas – we thought it was high time we returned to Russia, and so the third Moscow Edition of Know Your Worth: Understanding Marketing and Negotiating for Interpreters took place this past weekend, on 30 September 2018. And since it just happened to coincide with the International Translation Day we thought we’d start by wishing you a happy belated St Jerome’s Day!

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It was the third time that the seminar was held in Moscow, and the second time we teamed up with the Cosines International Contest for Conference Interpreters, as our instructor Julia Poger joined the jury of this all-Russia turned international competition, and gave a talk on Seeing Structure and the role of analysis in conference interpreting as part of their three-day conference.

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We also thought it was time to experiment, to shake things up a little bit, so we decided to revert to our original, one-day format, and the results were as interesting as they were exciting. We still focused in great detail on marketing and negotiating, and we covered such questions as branding, position, and client relations, but this time the speed was slightly different. True, this meant that everything had to go faster, and was considerably more intense than usual – even though some of you might say it’s hard to imagine things getting even more intense – but that also meant a new rhythm, new dynamics, and a much livelier discussion after the event.

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We started by talking about the mindset necessary for successful marketing, and covered some general principles (as well as a number of highly practical aspects) of pricing and negotiating, all necessary steps in building a more sustainable and much more successful interpreting business. We were also able to devote some time to looking into how the interpreting profession is perceived from the outside, all in order to better understand our potential and existing clients.

The seminar covered all the bases for me. From reaffirming some practices I had tried out tentatively or providing applicable insights into “something that had felt reasonable to do somehow maybe,” to being an eye-opener.
Fedor Makhlayuk

Despite this edition being held in a special one-day format, we still wanted to see our participants brainstorm at least a couple of new cases together, as this often leads to them finding new and exciting solutions to different marketing and negotiating problems. It also means that they are more likely to start implementing the new principles and ideas sooner, and in a more direct manner. And once again we were not disappointed. On the contrary.

We were particularly happy with the way this edition’s participants responded to the new information, and how they took to the format, and all the commentary and remarks showed that they had come prepared, and with a solid understanding of their respective markets, but with an open mind and a desire to learn more, and to figure out how to navigate it better and more efficiently.

It was super helpful and I’ve already used some of the techniques today trying to ask a client some questions rather than blindly giving them my rates.
Natasha Kharikova

We always say that it’s best if people come prepared, and with a well thought through agenda, and with this group this was clearly the case. Perhaps that’s why the one-day format didn’t seem as daunting as we had feared at first, and why it seemed that everyone had found answers to at least some of the questions bothering them, and for that we are immensely grateful.

Notwithstanding my already considerable experience on Russian interpreting market, I’ve learned a whole number of new insights from Julia regarding the principles of self-promotion among prospective clients, psychology of negotiations, ways to convince the customers of the value of interpreting services and the need to pay for them adequately.
Alexey Prokhorenko

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It’s become a tradition of ours by now that we devote considerable attention to the general atmosphere we create at the seminar, and we were extremely lucky – and very grateful – to be able to return for the second year running to the truly incredible Impact Hub Moscow. We would like to thank their team for all their help in the run-up to the seminar, as well on the day, and for making sure our participants had a wonderful time and nothing to worry about, except getting to the seminar, and getting the most out of it.

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Last year we thought that we’d found our perfect Moscow location, and that we could not have possibly wished for a better place to hold the seminar. This time simply proved us right:  a beautiful location in the heart of Moscow, wonderful atmosphere, and lovely people to help along the way – in all honesty we could not have wished for a better place.

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If you would like to hold a Know Your Worth seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.

Know Your Worth Gets Ready to Hit New York

It seems that the Know Your Worth community is having its busiest season yet, as following the success of our Know Your Worth marathon, and that of the first ever seminar we held in the USA, we are delighted to announce our return to America, and that registration is now open for our first ever New York Edition.

The seminar will take place on 30 June – 1 July 2018, and we would be very happy to see you there.

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If you are an interpreter who wishes to improve your relationships with clients and prospects, gain more respect, and negotiate higher fees, then this two-day event is exactly what you need!

You will receive two days of tuition, covering essential skills for any interpreter, costing less than one day’s interpreting fee.

You will be encouraged to take a step back from your own position, and envision the entire client relationship from new perspectives.

What is important to explore?

We will examine the mindset underlying the marketing and negotiating tasks that you carry out every day, so you may acquire invaluable tools that will have an immediate effect on your bottom line.

We will address questions such as:

What can you do to increase your chances of getting the job once you have targeted the client?

What should you avoid saying, or else the client may never hire you – or anyone else?

What phrase should always end your conversations with any client?

How do you increase your chances of earning what you are worth?

We will discuss concepts such as branding, selling, client relationships, pricing, negotiating tricks, and “coopetition,” all illustrated with real-life examples.

Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we may learn from them. She focuses on the upstream work and preparation that must be done before the interpreter advertises his/her services, or negotiates any contracts.

To register, please use the link below, and don’t hesitate to get in touch should you have any questions.

Register here!

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If you would like to hold a seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.

Please stay tuned for more updates, and don’t hesitate to get in touch should you have any questions.

You can also check our Facebook page for regular updates.

2018. A New Year and a New Paris Edition

Following the success of our three Russian editions, we decided it was time to bring the Know Your Worth: Understanding Marketing and Negotiating Interpreters seminar back to Paris, and that’s where our most recent edition took place, on 20 – 21 January 2018.

It was the first seminar we held after the beginning of the New Year, and we were naturally very excited to meet our new participants, and explore our new location. It was also in many ways it was a very special edition for us, as it symbolised our return to Paris after an almost two-year-long break.

It was also very special in that it brought together the most multinational group of participants we’ve had on the course yet, with colleagues hailing from Belgium, England, France, Russia, Spain, Switzerland, Turkey, and the United States, all working in different language combinations. We’ve also had colleagues with some rare (for the European market) languages join the team, which meant that we had an even greater spectrum of case studies and examples to look at.

The seminar was held in a our now well established two-day format, which allowed for a detailed discussion of the seminar’s two main subjects: marketing, and negotiating. Once again, we were able to dedicate an entire day to an in-depth study of each of the main topics, as well as cover such questions as branding, positioning, pricing, pitching, and client relations, and to discuss the many challenges that we, as freelance interpreters – and freelance professionals – must face on a daily basis.

The KYW training is the fastest path to success for you interpreters out there dreaming of landing THE best clients and THE best deals ever! special thanks to Julia Poger!

Cyril Belange

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We like to see our participants brainstorm some of the more challenging cases together, in small or larger groups, as this way they are often able to discover new and exciting solutions to different marketing and negotiating problems. We also urge them to share cases from their own experience, as often this prove to be even more interesting to solve than any usual textbook examples.

We would like to thank all of this edition’s participant for taking such an active part in the discussion, and for being so generous with sharing their own cases and experience. This made the discussion even more relevant to the present-day situation on the market, and allowed us to cover an even broader spectrum of problems – and problem-solving techniques.

Here’s what one of the participants had to say about it:

Attending the seminar was very important to me not only to learn the art of negotiation and how to deal with new prospective clients, but more importantly to learn and understand from YOU and the other attendees what is the nature of the European job market for interpreters, I wanted to know if I have a chance in entering it.
Coming to the seminar was one of the best things I attended in my professional life.

Duna Qalyoubi

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We also talked about the mindset necessary for successful marketing, and covered some general principles (as well as a number of highly practical aspects) of pricing and negotiating, all necessary steps in building a more sustainable and much more successful interpreting business. We were also able to devote some time to looking into how the interpreting profession is perceived from the outside, all in order to better understand our potential and existing clients.

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Traditionally, one of the core features of the seminar is the atmosphere we try to create to encourage our participants to take an active part in the discussion, sharing their personal experience, and exchanging ideas on how best to implement the new tools and techniques in their work. Which is why we would like to take this opportunity to thank the wonderful team at Espaces Réunion for helping us create a unique and memorable atmosphere for the seminar, and for making sure that our participants had a wonderful time and nothing to worry about, except getting to the seminar, and getting the most out of it.

We could not have wished for a better place to hold out seminar, and the two days we spent there proved to be not only incredibly useful, but also great fun.

Which, we firmly believe, is the best way to learn.

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This has truly been the best start of the new year we could have possibly asked for, and we are grateful to all those who took part, and helped us make it possible.

We now have a busy couple of months ahead of us, with Know Your Worth editions taking place in Washington, D.C., as well as in São Paulo and Rio de Janeiro.

 

 

 

If you would like to hold a seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.

A busy year ahead

It seems that we here at the Know Your Worth community have a very exciting year ahead, with not one, but two new editions coming up in winter alone! First, the Paris edition on 20-21 January, and then, less than a month later, one in Washington, DC on 17-18 February.

For the first time, AIIC USA will bring Julia Poger’s Know Your Worth: Understanding Marketing and Negotiating for Interpreters to the USA, and we hope you are as excited as we are.

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If you are an interpreter who wishes to improve your relationships with clients and prospects, gain more respect, and negotiate higher fees, then this two-day event is exactly what you need!

You will receive two days of tuition, covering essential skills for any interpreter, costing less than one day’s interpreting fee.

You will be encouraged to take a step back from your own position, and envision the entire client relationship from new perspectives.

What is important to explore?

We will examine the mindset underlying the marketing and negotiating tasks that you carry out every day, so you may acquire invaluable tools that will have an immediate effect on your bottom line.

We will address questions such as:

What can you do to increase your chances of getting the job once you have targeted the client?

What should you avoid saying, or else the client may never hire you – or anyone else?

What phrase should always end your conversations with any client?

How do you increase your chances of earning what you are worth?

We will discuss concepts such as branding, selling, client relationships, pricing, negotiating tricks, and “coopetition,” all illustrated with real-life examples.

Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we may learn from them. She focuses on the upstream work and preparation that must be done before the interpreter advertises his/her services, or negotiates any contracts.

To register, please use the link below, and don’t hesitate to get in touch should you have any questions.

Register for our seminar in Washington, DC.

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If you would like to hold a seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.

Please stay tuned for more updates, and don’t hesitate to get in touch should you have any questions.

You can also check our Facebook page for regular updates.

Next stop: Paris!

It’s been exactly one month since the last Moscow Edition of the Know Your Worth: Understanding Marketing and Negotiating for Interpreters, and we thought this would be a good moment to share some truly exciting news with you, as we are finally ready to announce the dates of the next Know Your Worth edition.

So, we are very happy to announce that the next edition of the Know Your Worth seminar for interpreters will take place in Paris on 20-21 January 2018.

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For those of you new to the community, Know Your Worth: Understanding Marketing and Negotiating for Interpreters is a two-day seminar aimed at any interpreter who wishes to improve relationships with clients and prospects, gain more respect, and negotiate higher fees.

The seminar is taught by Julia Poger (AIIC). The seminar language is English.

By examining the mindset underlying the marketing and negotiating tasks that interpreters carry out every day, participants will obtain invaluable tools for marketing their services and negotiating contracts that they may put into practice immediately, whichever market they target.

Various question will be addressed, such as:

– What can you do to increase your chances of getting the job once you have targeted the client?

– What should you avoid saying, or else the client may never hire you – or anyone else?

– What phrase should always end your conversations with any client?

– How do you increase your chances of earning what you are worth?

The trainer will work with you on your examples, as well as case studies from her own experience, showing how these techniques are replicable across markets.

Concepts such as branding, selling, client relationships, pricing, negotiating tips, and “coopetition” will also be discussed, all illustrated with real-life examples.

Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we could learn from them. She focuses on the upstream work that must be done by the interpreter before advertising his/her services, as well as on the preparation involved before beginning the selling or negotiating process.

Since there is always new material to study, and you know how much we love to read about marketing, there will be quite a few new elements on both days of the Course.

Participants will be encouraged to take a step back from their own position, and envision the entire client relationship from new perspectives.

Coming Soon

To register, please use the contact form in the Registration section, or contact the seminar organizer Tatiana Kaplun directly at kaplun.tatiana@gmail.com.

Please note that the number of participants is limited to 15 students.