It’s been exactly one month since the last Moscow Edition of the Know Your Worth: Understanding Marketing and Negotiating for Interpreters, and we thought this would be a good moment to share some truly exciting news with you, as we are finally ready to announce the dates of the next Know Your Worth edition.
So, we are very happy to announce that the next edition of the Know Your Worth seminar for interpreters will take place in Paris on 20-21 January 2018.
For those of you new to the community, Know Your Worth: Understanding Marketing and Negotiating for Interpreters is a two-day seminar aimed at any interpreter who wishes to improve relationships with clients and prospects, gain more respect, and negotiate higher fees.
The seminar is taught by Julia Poger (AIIC). The seminar language is English.
By examining the mindset underlying the marketing and negotiating tasks that interpreters carry out every day, participants will obtain invaluable tools for marketing their services and negotiating contracts that they may put into practice immediately, whichever market they target.
Various question will be addressed, such as:
– What can you do to increase your chances of getting the job once you have targeted the client?
– What should you avoid saying, or else the client may never hire you – or anyone else?
– What phrase should always end your conversations with any client?
– How do you increase your chances of earning what you are worth?
The trainer will work with you on your examples, as well as case studies from her own experience, showing how these techniques are replicable across markets.
Concepts such as branding, selling, client relationships, pricing, negotiating tips, and “coopetition” will also be discussed, all illustrated with real-life examples.
Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we could learn from them. She focuses on the upstream work that must be done by the interpreter before advertising his/her services, as well as on the preparation involved before beginning the selling or negotiating process.
Since there is always new material to study, and you know how much we love to read about marketing, there will be quite a few new elements on both days of the Course.
Participants will be encouraged to take a step back from their own position, and envision the entire client relationship from new perspectives.
To register, please use the contact form in the Registration section, or contact the seminar organizer Tatiana Kaplun directly at firstname.lastname@example.org.
Please note that the number of participants is limited to 15 students.