From UK to Ukraine. A brand new Kyiv Edition

It looks like the coming year will be just as busy and just as exciting as this year has been. It gives us great pleasure to announce our second edition of the coming new year, the first Know Your Worth: Understanding Marketing and Negotiating for Interpreters seminar to be held in Kyiv on 26-27 January 2019.

Know Your Worth is aimed at any interpreter who wishes to improve relations with clients and prospects, gain more respect, negotiate higher fees, and learn more about the European and US markets.

By examining the mindset underlying the marketing and negotiating tasks that interpreters carry out every day, participants will obtain invaluable tools for marketing their services and negotiating contracts that they may put into practice immediately, whichever market they target.

You will be encouraged to take a step back from your own position, and envision the entire client relationship from new perspectives.

We will address several important questions, such as:

– What can you do to increase your chances of getting the job once you have targeted the client?

– What should you avoid saying, or else the client may never hire you – or anyone else?

– What phrase should always end your conversations with any client?

– How do you increase your chances of earning what you are worth?

The trainer will work with you on your examples, as well as case studies from her own experience, showing how these techniques can be replicated across markets.

We will discuss concepts such as brandingsellingclient relationshipspricing, negotiating tricks, and “coopetition,” all illustrated with real-life examples.

During the seminar, Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we could learn from them. She focuses on the upstream work that must be done by the interpreter before advertising his/her services, as well as on the preparation involved before beginning the selling or negotiating process.

So, if you are an interpreter who wishes to improve your relations with clients and prospects, gain more respect, and negotiate higher fees, then this two-day intensive training event is exactly what you need.

The registration process is also very straightforward. All you have to do is send an e-mail to the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com, and we’ll guide you through your next steps.

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KYW calling. A brand-new London edition

Evert since we started holding our seminars in their current format our UK-based colleagues have been asking whether there was a British edition in the works, and we are delighted to – finally, and at long last – announce our first-ever London edition that will take place on 19-20 January 2019. We hope you are as excited about this news as we are.

Know Your Worth is aimed at any interpreter who wishes to improve relations with clients and prospects, gain more respect, negotiate higher fees, and learn more about the European and US markets.

By examining the mindset underlying the marketing and negotiating tasks that interpreters carry out every day, participants will obtain invaluable tools for marketing their services and negotiating contracts that they may put into practice immediately, whichever market they target.

You will be encouraged to take a step back from your own position, and envision the entire client relationship from new perspectives.

We will address several important questions, such as:

– What can you do to increase your chances of getting the job once you have targeted the client?

– What should you avoid saying, or else the client may never hire you – or anyone else?

– What phrase should always end your conversations with any client?

– How do you increase your chances of earning what you are worth?

The trainer will work with you on your examples, as well as case studies from her own experience, showing how these techniques can be replicated across markets.

We will discuss concepts such as branding, selling, client relationships, pricing, negotiating tricks, and “coopetition,” all illustrated with real-life examples.

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Our instructor Julia Poger presenting a talk at the CIOL Interpreting Division AGM in London

In September 2018 our instructor Julia Poger was one of the two keynote speakers at the CIOL Interpreting Division AGM in London, and we are looking forward to returning to this beautiful city with our brand-new Know Your Worth edition.

During the seminar, Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we could learn from them. She focuses on the upstream work that must be done by the interpreter before advertising his/her services, as well as on the preparation involved before beginning the selling or negotiating process.

So, if you are an interpreter who wishes to improve your relations with clients and prospects, gain more respect, and negotiate higher fees, then this two-day intensive training event is exactly what you need.

The registration process is also very straightforward. All you have to do is send an e-mail to the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com, and we’ll guide you through your next steps.

Moscow Edition. Round Three

Following a relaxing summer – yes, we did need to rest after all of our editions in the Americas – we thought it was high time we returned to Russia, and so the third Moscow Edition of Know Your Worth: Understanding Marketing and Negotiating for Interpreters took place this past weekend, on 30 September 2018. And since it just happened to coincide with the International Translation Day we thought we’d start by wishing you a happy belated St Jerome’s Day!

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It was the third time that the seminar was held in Moscow, and the second time we teamed up with the Cosines International Contest for Conference Interpreters, as our instructor Julia Poger joined the jury of this all-Russia turned international competition, and gave a talk on Seeing Structure and the role of analysis in conference interpreting as part of their three-day conference.

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We also thought it was time to experiment, to shake things up a little bit, so we decided to revert to our original, one-day format, and the results were as interesting as they were exciting. We still focused in great detail on marketing and negotiating, and we covered such questions as branding, position, and client relations, but this time the speed was slightly different. True, this meant that everything had to go faster, and was considerably more intense than usual – even though some of you might say it’s hard to imagine things getting even more intense – but that also meant a new rhythm, new dynamics, and a much livelier discussion after the event.

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We started by talking about the mindset necessary for successful marketing, and covered some general principles (as well as a number of highly practical aspects) of pricing and negotiating, all necessary steps in building a more sustainable and much more successful interpreting business. We were also able to devote some time to looking into how the interpreting profession is perceived from the outside, all in order to better understand our potential and existing clients.

The seminar covered all the bases for me. From reaffirming some practices I had tried out tentatively or providing applicable insights into “something that had felt reasonable to do somehow maybe,” to being an eye-opener.
Fedor Makhlayuk

Despite this edition being held in a special one-day format, we still wanted to see our participants brainstorm at least a couple of new cases together, as this often leads to them finding new and exciting solutions to different marketing and negotiating problems. It also means that they are more likely to start implementing the new principles and ideas sooner, and in a more direct manner. And once again we were not disappointed. On the contrary.

We were particularly happy with the way this edition’s participants responded to the new information, and how they took to the format, and all the commentary and remarks showed that they had come prepared, and with a solid understanding of their respective markets, but with an open mind and a desire to learn more, and to figure out how to navigate it better and more efficiently.

It was super helpful and I’ve already used some of the techniques today trying to ask a client some questions rather than blindly giving them my rates.
Natasha Kharikova

We always say that it’s best if people come prepared, and with a well thought through agenda, and with this group this was clearly the case. Perhaps that’s why the one-day format didn’t seem as daunting as we had feared at first, and why it seemed that everyone had found answers to at least some of the questions bothering them, and for that we are immensely grateful.

Notwithstanding my already considerable experience on Russian interpreting market, I’ve learned a whole number of new insights from Julia regarding the principles of self-promotion among prospective clients, psychology of negotiations, ways to convince the customers of the value of interpreting services and the need to pay for them adequately.
Alexey Prokhorenko

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It’s become a tradition of ours by now that we devote considerable attention to the general atmosphere we create at the seminar, and we were extremely lucky – and very grateful – to be able to return for the second year running to the truly incredible Impact Hub Moscow. We would like to thank their team for all their help in the run-up to the seminar, as well on the day, and for making sure our participants had a wonderful time and nothing to worry about, except getting to the seminar, and getting the most out of it.

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Last year we thought that we’d found our perfect Moscow location, and that we could not have possibly wished for a better place to hold the seminar. This time simply proved us right:  a beautiful location in the heart of Moscow, wonderful atmosphere, and lovely people to help along the way – in all honesty we could not have wished for a better place.

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If you would like to hold a Know Your Worth seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.

Here we go again! Moscow Edition. Round Three

It’s been almost a year since the last Moscow Edition of the Know Your Worth: Understanding Marketing and Negotiating for Interpreters seminar, and we thought it was about time we considered returning to Moscow. We also decided to move back to the original one-day format this time, as we follow the Cosines International Interpreting Contest.

This means we are now incredibly happy to announce that the next edition of the seminar will be once again held in Moscow, on 30 September 2018.

Know Your Worth is aimed at any interpreter who wishes to improve relations with clients and prospects, gain more respect, and negotiate higher fees. We plan to boost the one-day format into a comprehensive day, with much of the content of the two-day seminar, a crash course of sorts.

You will be encouraged to take a step back from your own position, and envision the entire client relationship from new perspectives.

By examining the mindset underlying the marketing and negotiating tasks that interpreters carry out every day, participants will obtain invaluable tools for marketing their services and negotiating contracts that they may put into practice immediately, whichever market they target.

We will address several important questions, such as:

– What can you do to increase your chances of getting the job once you have targeted the client?

– What should you avoid saying, or else the client may never hire you – or anyone else?

– What phrase should always end your conversations with any client?

– How do you increase your chances of earning what you are worth?

The trainer will work with you on your examples, as well as case studies from her own experience, showing how these techniques are replicable across markets.

We will discuss concepts such as branding, selling, client relationships, pricing, negotiating tricks, and “coopetition,” all illustrated with real-life examples.

Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we could learn from them. She focuses on the upstream work that must be done by the interpreter before advertising his/her services, as well as on the preparation involved before beginning the selling or negotiating process.

So, if you are an interpreter who wishes to improve your relations with clients and prospects, gain more respect, and negotiate higher fees, then this one-day intensive training event is exactly what you need!

Here’s what some of our past participants have to say:

The KYW training is the fastest path to success for you interpreters out there dreaming of landing THE best clients and THE best deals ever! special thanks to Julia Poger!

Cyril Belange, KYW Paris Edition, 2018
Honestely, I did not expect to have a colleague prepared to confidently share so much knowledge on marketing. I thought we would be talking about our market a few suggestions would be made here and there on how to approach it.
KYW participant, Rio de Janeiro Edition, 2018
Infuriatingly eye-opening.
Melissa Mann, KYW São Paulo Edition, 2018

The registration process is also very straightforward. All you have to do is send an
e-mail to the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com, and we’ll tell you what to do next.

We are also very pleased to announce that we are again teaming up with the Cosines-Pi second International Contest for Simultaneous / Consecutive Interpreters!

Cosines will include our instructor, Julia Poger, as one of the official jury members during the contest – and we will follow the contest with a special one-day Moscow edition of the Know Your Worth: Understanding Marketing and Negotiating for Interpreters seminar – all so you won’t have to buy two tickets to Moscow!

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If you are going to be in Moscow, please join us for the contest, which will include 3 days of lectures, round tables, and master classes, and then for a one-day edition of Know Your Worth!

For more information about the contest, please visit their official website at cosines-pi.ru.

Know Your Worth takes NYC

As we already mentioned in earlier posts, the Know Your Worth community is having its busiest season yet! We have events planned for later this year, and have already given seminars on three continents and in three countries so far, what with our January Paris edition, our February marathon across the USA and Brazil, and exactly one month ago we added New York City to the map of Know Your Worth locations! We are very happy to share with you some memories and photos from the event.

We’ve decided to keep the same colourful theme as we did for our marathon post, and we you enjoy the extra summer vibes. After all, summers are to be enjoyed, and we hope all our participants feel the same way about our seminars, especially if they take place in the summer.

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As those who’ve taken at least one Know Your Worth seminar will know, we like to focus from the start on understanding our participants’ existing and potential clients, their needs, and their reasoning, all of which feeds into a better understanding of the market in general and, as a result, helps our participants develop the mindset necessary for successful marketing, pricing and negotiating.

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We also work hard to keep our seminars as business-oriented as possible, helping our participants determine the steps they themselves need to take to ensure the success and sustainability of their interpreting business. To help them on the way, we offer our participants some general guidelines, as well as more practical advice. We also encourage them to find new, innovative solutions, and to continue exchanging positive ideas and good practices that might be useful to more than one colleague, and more than in just one sector of the market or just one country.

This was our second stop in the US, and we were very excited to see whether the atmosphere in New York would be any different from that in Washington, DC. It was, but both groups were an absolute delight to work with.

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The NYC group was very enthusiastic about both learning and sharing their own experience, which helped make the discussion a lively and energetic one. It felt that they had really entered into the spirit of Know Your Worth: they were willing to take new ideas on board and rethink old approaches. It is this openness of mind that is of particular importance in this field, especially when it comes to such questions as branding, positioning, and client relations.

We always look forward to welcoming new colleagues to the community, as with them they bring new stories to share, new cases to study, and new situations to analyze, all of which contribute to this big ‘bank’ of marketing and negotiating knowledge we’re building with you. This, in turn, contributes to our understanding of the market and helps us better prepare ourselves to face the multitude of challenges that we as freelancers have to deal with on a regular basis. Knowing which mistakes to watch out for, and how best to deal with the more tricky situations, will help not only ensure our stability, but also our success and future development.

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We should aim high, and reach for the stars, and having a solid foundation always helps. Which is exactly what we try to do for all our participants, enabling them to grow and thrive in their respective markets.

We would like to express our immense gratitude to AIIC USA for hosting us once again, and for doing such a brilliant job at it. We would especially like to warmly thank all our participants for joining us for the weekend and being such a wonderful group to work with.

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If you would like to hold a seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.

We will be publishing our schedule for the upcoming months shortly, so please stay tuned for more updates, and don’t hesitate to get in touch should you have any questions.

You can also check our Facebook page for regular updates.

Know Your Worth Gets Ready to Hit New York

It seems that the Know Your Worth community is having its busiest season yet, as following the success of our Know Your Worth marathon, and that of the first ever seminar we held in the USA, we are delighted to announce our return to America, and that registration is now open for our first ever New York Edition.

The seminar will take place on 30 June – 1 July 2018, and we would be very happy to see you there.

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If you are an interpreter who wishes to improve your relationships with clients and prospects, gain more respect, and negotiate higher fees, then this two-day event is exactly what you need!

You will receive two days of tuition, covering essential skills for any interpreter, costing less than one day’s interpreting fee.

You will be encouraged to take a step back from your own position, and envision the entire client relationship from new perspectives.

What is important to explore?

We will examine the mindset underlying the marketing and negotiating tasks that you carry out every day, so you may acquire invaluable tools that will have an immediate effect on your bottom line.

We will address questions such as:

What can you do to increase your chances of getting the job once you have targeted the client?

What should you avoid saying, or else the client may never hire you – or anyone else?

What phrase should always end your conversations with any client?

How do you increase your chances of earning what you are worth?

We will discuss concepts such as branding, selling, client relationships, pricing, negotiating tricks, and “coopetition,” all illustrated with real-life examples.

Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we may learn from them. She focuses on the upstream work and preparation that must be done before the interpreter advertises his/her services, or negotiates any contracts.

To register, please use the link below, and don’t hesitate to get in touch should you have any questions.

Register here!

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If you would like to hold a seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.

Please stay tuned for more updates, and don’t hesitate to get in touch should you have any questions.

You can also check our Facebook page for regular updates.

Two Continents in Two Weeks. Catching up on the KYW Marathon

 

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Hello and welcome to the longest post we’ve published on our blog yet. So before you scroll down, please prepare yourself for some exciting news and very colourful images. After all, it’s spring, and in some parts of the world it feels like summer already, and we thought a bit of colour would be in order.

If you follow us on social media, you probably know that we’ve had a rather exiting (to say the least) couple of months, as just a few weeks after the end of our Paris Edition we embarked upon a little marathon that took Know Your Worth two three locations over two continents, and what a journey has that been.

 

 

First up: Washington, D.C.

 

First, AIIC USA invited us to hold a seminar in Washington, D.C., which we did on 17 – 18 February 2018. This was the first time that the Know Your Worth seminar was brought to the AIIC USA region, and, needless to say, we were very excited to expand to the American market.

One of the most important steps necessary for any marketing or negotiating to work is making sure you understand your existing and potential clients. The why? and the what for? of the game are probably among the most relevant questions you can ask yourself before diving in, head-first, into that big negotiation, or picking up the phone to make that one call.

Which is why we decided to kick things off by talking about the mindset necessary for successful marketing, and covered some general principles (as well as a number of highly practical aspects) of pricing and negotiating, all necessary steps in building a more sustainable and much more successful interpreting business.

We like to keep are seminars business-oriented, so you can imagine that too was a major part of the discussion.

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We are big fans of an interactive approach, and we also want to make sure that all our participants have their questions answered. Which is why we send out a survey to our participants before the seminar, to find out what they would be most interested in discussing, and which subjects they would be most interested in covering during the seminar.

Julia also offers one consultation for free to all of our participants, be it next steps, or looking at a CV or website, or a strategy question, and we are very happy that our participants are finding it helpful.

My favourite thing about the seminar? Julia’s offer to have a consultation. I have my question and I am excited to ask it soon.

Jesse Tomlinson, KYW Washington, D.C., February 2018

We would like to once again express our immense gratitude to the AIIC USA Training Committee, and our wonderful colleague Cyril Flerov in particular, for inviting us over, and for doing such a fabulous job at hosting our first-time US edition. We would also like to thank Sonja Swenson, who helped us make sure everything ran smoothly on the day of the seminar, and without whom it would have been much more difficult to take care of all the things on the ground.

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Next stop: Brazil

The São Paulo Edition

 

After Washington, we went to São Paulo at the invitation of AIIC Brazil and their Training Committee, and our first-ever seminar in Brazil took place on 21 – 22 February 2018.

The seminars in Brazil, just as the one in Washington, D.C., were held in what has become our traditional two-day format. The format, that allows to focus on both marketing and negotiating, also gives us and our participants an opportunity to delve deeper into such subjects as branding, positioning, pricing, pitching, and client relations, all of which are important factor to achieving success.

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As freelancers we face many challenges on a daily basis, and since the nature and character of these challenges vary so much from market to market, and from case to case, it is extremely important that we share our stories and examples and learn from the experience of our peers.

That is precisely why we always look forward to welcoming new colleagues to the community, as they always have something new and interesting to share, be it a case study, an idea or a principle they’ve been trying to apply to their work. All of this feeds into the overall ‘bank’ of experience, which helps us avoid mistakes in the future and considerably improves our performance in the present.

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After all, it’s all about learning new things, and what better place to learn than an intense yet interactive event, surrounded by like-minded and highly experienced colleagues.

And if it’s a fun environment and a warm and welcoming atmosphere – well, that’s even better.

Here’s what one of our participants had to say about it:

We looked at theoretical approaches, role-played some sample scenarios, discussed client behavior, and I took home a lot of new ideas. The way she really strives to add as much value as possible to the course, such as by recommending books, videos, websites, and more, is in itself a great example to follow with my own clients.

Daniel Erlich, KYW São Paulo, February 2018

 

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Final stop: Rio

 

After São Paulo we continued our marathon – and tour of Brazil – to our final destination: the beautiful and magical Rio de Janeiro, where our seminar took place on 24 – 25 February 2018.

The atmosphere in Rio was truly amazing, in every sense of the word, and we have our participants to thank for that, for readily taking part in the discussion, and for bringing so much to the table.

We like to see our participants brainstorm some of the more challenging cases together, as this way they are often able to find new and exciting solutions to different marketing and negotiating problems. We also urge them to share cases from their own experience, as often this proves to be even more interesting to solve than any usual textbook examples.

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We would like to thank all of you for taking such an active part in the discussion, and for being so generous with your own cases and experience. The discussion could not have been as relevant to the current situation on the market without that, nor would we have been able to cover such a broad spectrum of problems – and problem-solving techniques.

We would also like to take a moment to thank the APTD in general, and the brilliant Denise de Vasconcelos and Cecilia Tsukamoto in particular, for their incredible hospitality, and for organizing nor one, but two memorable and truly unforgettable editions.

Honestely, I did not expect to have a colleague prepared to confidently share so much knowledge on marketing. I thought we would be talking about our market a few suggestions would be made here and there on how to approach it.

KYW Rio de Janeiro participant, February 2018

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The content was a great fit for the current market situation in Brazil, and Julia delivered it with knowledge and grace.

Anna Vianna, KYW Rio de Janeiro, February 2018

 We learned lots from the participants everywhere, as they brought new cases and new ideas to the table. Funnily enough, the Washington, D.C. edition was almost as full of Portuguese interpreters as the ones we held in Brazil, but they had different contexts they all worked in.

…this seminar has changed and validated some principles I can use not only for my business, but also for my personal life.

Franziska Becskehazy, KYW Rio de Janeiro, February 2018

 

These three editions allowed us to reach more than 50 new interpreters in the Americas, and travel across two continents in the span of a little over two weeks. We met new colleagues, talked about new cases, and got to grow our community even further, helping our newest members find the answer to that one very important question: do you know your worth?

Do you?

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This year has already given us much to be grateful for, and even more to look forward to, and we would like to end this post by thanking all those who took part, and helped us make it all possible.

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If you would like to hold a seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.