As promised, we have some very exciting news to kick off the New Year: a new edition announcement, and a new location to add to our list! We are delighted to announce that registration is now officially open for the Hague Edition of Know Your Worth: Understanding Marketing and Negotiating for Interpreters set to take place on 16–17 February 2019.
Know Your Worth is aimed at any interpreter who wishes to improve relations with clients and prospects, gain more respect, negotiate higher fees, and learn more about the European and US markets.
By examining the mindset underlying the marketing and negotiating tasks that interpreters carry out every day, participants will obtain invaluable tools for marketing their services and negotiating contracts that they may put into practice immediately, whichever market they target.
You will be encouraged to take a step back from your own position, and envision the entire client relationship from new perspectives.
We will address several important questions, such as:
– What can you do to increase your chances of getting the job once you have targeted the client?
– What should you avoid saying, or else the client may never hire you – or anyone else?
– What phrase should always end your conversations with any client?
– How do you increase your chances of earning what you are worth?
The trainer will work with you on your examples, as well as case studies from her own experience, showing how these techniques can be replicated across markets.
We will discuss concepts such as branding, selling, client relationships, pricing, negotiating tricks, and “coopetition,” all illustrated with real-life examples.
During the seminar, Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we could learn from them. She focuses on the upstream work that must be done by the interpreter before advertising his/her services, as well as on the preparation involved before beginning the selling or negotiating process.
So, if you are an interpreter who wishes to improve your relations with clients and prospects, gain more respect, and negotiate higher fees, then this two-day intensive training event is exactly what you need.
The registration process is also very straightforward. All you have to do is send an e-mail to the seminar organizer Tatiana Kaplun at firstname.lastname@example.org, and we’ll walk you through your next steps.