Following the success of the seminar held in Saint Petersburg in September 2016, we decided to organize another Know Your Worth: Understanding Marketing and Negotiation for Interpreters seminar in Russia, and so on 4 – 5 February 2017 we welcomed participants from Russia and the UK to Moscow.
It was the second time that the seminar was held in a two-day format, and, just as with the seminar in Saint Petersburg, the new format proved to be the perfect arrangement to allow for a deep and detailed discussion of each of the seminar’s two main subjects: marketing, and negotiating, as well as such topics as branding, pricing, and client relationships.
This format gave our participants more time to focus on each of the main topics, and to discuss the many challenges that we, as freelancers, must face on a daily basis. It also allowed us to cover more case-studies, looking at real-life examples not only from the interpreting world, but also from other – sometimes surprisingly similar – professions. And this time we were also able to devote more time to looking into how the interpreting profession was perceived from the outside, all in order to better understand our clients.
One of the main features of the seminar is, traditionally, the atmosphere we try to create to encourage our participants to take an active part in the discussion, sharing their personal experience and exchanging ideas on how best to implement the new tools and techniques in their work.
We also like to see our participants brainstorm some of the more challenging cases together, as this often leads to them finding new and exciting solutions to different marketing and negotiating problems. And we were not disappointed.
We will be updating the testimonials section shortly, so that you can read what the participants of the Moscow Edition of Know Your Worth: Understanding Marketing and Negotiating for Interpreters thought of this seminar, and hear directly from them.
In the meantime, you can also check out the event section at the AIIC website, and stay tuned for information about upcoming events.
We would also like take this opportunity to thank the wonderful team at Bulgakov.Space for helping us create a unique and memorable atmosphere for the seminar, and for making sure that our participants had nothing to worry about, except getting to the seminar, and getting the most out of it.
And this photo here is just to show you what happens when you put up a sign in a hallway covered from top to bottom in graffiti. With the legendary “Odd” Apartment from Bulgakov’s Master and Margarita just one floor above, it comes as no surprise that the place has become a place of worship and self-expression for thousands of the great writer’s fans of different ages and varying artistic ability.
But graffiti aside, we could not have wished for a better place to hold our seminar. History, art (including some very modern additions), and great style all came together to give us a unique atmosphere, making the two days we spent learning about marketing and negotiating not only incredibly useful, but also great fun.
Which, we firmly believe, is the best way to learn.
If you would like to hold a seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at firstname.lastname@example.org.