As we already mentioned in earlier posts, the Know Your Worth community is having its busiest season yet! We have events planned for later this year, and have already given seminars on three continents and in three countries so far, what with our January Paris edition, our February marathon across the USA and Brazil, and exactly one month ago we added New York City to the map of Know Your Worth locations! We are very happy to share with you some memories and photos from the event.
We’ve decided to keep the same colourful theme as we did for our marathon post, and we you enjoy the extra summer vibes. After all, summers are to be enjoyed, and we hope all our participants feel the same way about our seminars, especially if they take place in the summer.
As those who’ve taken at least one Know Your Worth seminar will know, we like to focus from the start on understanding our participants’ existing and potential clients, their needs, and their reasoning, all of which feeds into a better understanding of the market in general and, as a result, helps our participants develop the mindset necessary for successful marketing, pricing and negotiating.
We also work hard to keep our seminars as business-oriented as possible, helping our participants determine the steps they themselves need to take to ensure the success and sustainability of their interpreting business. To help them on the way, we offer our participants some general guidelines, as well as more practical advice. We also encourage them to find new, innovative solutions, and to continue exchanging positive ideas and good practices that might be useful to more than one colleague, and more than in just one sector of the market or just one country.
This was our second stop in the US, and we were very excited to see whether the atmosphere in New York would be any different from that in Washington, DC. It was, but both groups were an absolute delight to work with.
The NYC group was very enthusiastic about both learning and sharing their own experience, which helped make the discussion a lively and energetic one. It felt that they had really entered into the spirit of Know Your Worth: they were willing to take new ideas on board and rethink old approaches. It is this openness of mind that is of particular importance in this field, especially when it comes to such questions as branding, positioning, and client relations.
We always look forward to welcoming new colleagues to the community, as with them they bring new stories to share, new cases to study, and new situations to analyze, all of which contribute to this big ‘bank’ of marketing and negotiating knowledge we’re building with you. This, in turn, contributes to our understanding of the market and helps us better prepare ourselves to face the multitude of challenges that we as freelancers have to deal with on a regular basis. Knowing which mistakes to watch out for, and how best to deal with the more tricky situations, will help not only ensure our stability, but also our success and future development.
We should aim high, and reach for the stars, and having a solid foundation always helps. Which is exactly what we try to do for all our participants, enabling them to grow and thrive in their respective markets.
We would like to express our immense gratitude to AIIC USA for hosting us once again, and for doing such a brilliant job at it. We would especially like to warmly thank all our participants for joining us for the weekend and being such a wonderful group to work with.
We will be publishing our schedule for the upcoming months shortly, so please stay tuned for more updates, and don’t hesitate to get in touch should you have any questions.
You can also check our Facebook page for regular updates.