The Business of Interpreting: FAQ 11 – How do I win the bid?
Competing for jobs on price alone is a no-win game. Building your brand based on trust and relationships pays in the long run.
We’ve all been there, right? We get a phone call with our perfect assignment, all but offered on a silver platter. It’s in our niche, with our ideal customer, we know what the market will bear, and we know we are in the right geographical area. We have all the information the prospect wants, and they are speaking to us one-on-one.
And then… silence. Or the dreaded “thank you, but” email comes – thank you, but we have decided not to go through with this job. Or perhaps – thank you, but we have found someone else who better fits our budget.