Announcing

The Shortest and Most Efficient MBA

for Interpreters!

Your chance to go through your entire business over 2 weekends in February!

February 7-8: Know Your Worth Online Seminar: Understanding Marketing and Negotiating for Interpreters

February 14: Learn to Speak “Client” workshop

February 15: How to Negotiate (when everyone wants AI)

For the first time, all Know Your Worth seminars in 2 consecutive weekends!

Find out:

💡How your mindset changes your outcomes

💡How to focus on the right clients and how to speak to them

💡How to run your business like a business and not like a hobby

Learn everything you need to make 2026 a better year, from client prospecting, to setting fees, to negotiating the best conditions for those higher fees.

👇 Scroll to see the details! 👇

Know Your Worth Online Seminar

Feb 7-8, 2026

❓Can you figure out how to work in the new new normal?

❓The one with AI and downward pressure on your fees?

In four 2-hour interactive webinars, we look at the basics of marketing and negotiating – the rules that hold true everywhere – and use them to understand exactly what you can do to improve your situation.

This practical seminar targets exactly what you can do to improve relations with existing clients, and to find new clients who recognize your worth.  

You will work through the “Know Your Worth” process so you know exactly how to solve your problems with your client list, and you know your next steps, including during unforeseen circumstances.

The seminar is broken down into 4 modules of 2 – 2 1/2 hours, over a weekend. The modules are:

💡 Feb 7 from 14-16:00 CEST: Your Mindset: because you can’t change until you understand why you see the world differently from your client…

💡 Feb 8 from 18-20:00 CEST: You: because you are different. You offer unique possibilities to your clients that no one else has.

💡 Feb 9 from 14-16:00 CEST: Your Clients: because once you learn to talk to them, and what exactly they are looking for, they will never go anywhere else.

💡 Feb 10 from 18-20:30 CEST: Your Money: because we do this for the love of communicating, but also to earn so we can keep doing what we love!

This seminar walks you through practical exercises that focus on your situation, with your clients. It complements the In-Person Seminar.

Who should come? This seminar works with your position, your experience, and your clients. It is not suited for absolute beginners who have never worked with anyone in any field. Also, as this is highly practical and interactive, there will be no recording of classes.

Maximum number of participants: 12

Minimum number of participants: 4

Amount: €275 excluding tax.

Guarantee: If you follow the advice given during the seminar, you will definitely find at least one more day of work – and will be more confident, more successful and happier!

Testimonials:

I have finally taken Julia Poger’s Know Your Worth seminar on business and negotiation skills for interpreters! Now I can proudly call myself a graduate of the shortest and most efficient MBA for interpreters out there! This has been a weekend full of exploration, brainstorming, discoveries, note-taking, light-bulb moments, and fun. There was everything you need to know, consider, and integrate into your business process to understand and then grow your worth. The seminar is very well-structured and highly practical. Now there is a lot to think about and even more homework to do – but what a great way to explore your limits (and find out that you are the one setting them).

Xenia Andriuta, KYW Online Seminar

I took Julia’s Know Your Worth online course, and I couldn’t recommend it more. I thought I’d need to have mostly direct clients to benefit from the course, but I couldn’t have been more wrong! This is actually a course anyone can profit from, as it is not only about interpreting or the business of interpreting – it is a course for navigating business, and I can’t think of anyone this course could not help.

Yolanda Palomares Jiménez, KYW Online Seminar

If you’re feeling powerless when talking to clients or agencies, or if you want to know how to land your ideal client – give Know Your Worth a try!

Jem Walker, KYW Online Seminar

Learn to Speak “Client” Workshop

Feb 14 2026 – 4pm-6pm CET

🤔 Have you wondered why your client communications fall flat?

🤔 Why don’t clients see what a great solution you provide?

🤔Do clients even read what you write, or listen to you?

⭐ In just 2 hours, learn 3 tips and 1 tool that will grab your client’s attention immediately – ensuring that your solution isn’t ignored

👉 Bring a sample of something you have written to work on: an email you have drafted to your client, a flyer, your services page from your website, or the About section from your social media.

👉 We will go through all 3 tips and turn your writing into something dynamic, that will help you stand out for your client.

Who should come? Anyone who speaks to clients, writes to clients, advertises to clients, and generally has any interactions at all with someone that you want to persuade.

Maximum number: 12

Minimum number: 4

Amount: 50 euros excluding tax

Guarantee: If you follow this advice, clients will start listening to you, and may then convince themselves that you are their best solution!

How to Negotiate (when everyone wants AI)

Feb 15 2026 14-16:00 and 18-20:00 CEST

“AI is getting better and better, and will soon be replacing you interpreters.”

At least this is what your clients and prospects – and anyone else who hears what you do – are thinking, if not saying.

WE know it’s not true. But unless you speak to someone who trusts you implicitly, and is willing to take the time to listen, no one else does.

💭 How do you get people to trust you?
💭 How do you counter when potential clients say AI is cheaper than you?
💭 How can you convince potential clients that you are their best solution?

Let me help you understand why this last question is the wrong mindset, and what you can do to make things easier for you – and for your client.

During this day-long online seminar on negotiating, you will:

✔️ learn when negotiating really starts.
✔️ get tips you can implement right away.
✔️ learn how to help prospects convince themselves.

This seminar will also show you:

💡 how to demonstrate that you are trustworthy.
💡 what you should never do during negotiations.
💡 what to avoid when speaking to prospective clients.

If you would like to have more fun negotiating, and learn how to stand your ground when everyone around you is calling for AI to replace you – you’ve come to the right place!

Seminar Date:  Sunday Feb 15 2026

Time:  14-16:00 and 18-20:00 CEST (2 modules of 2 hours each, with a 2-hour break)

Who should come? Anyone who has clients that are touting AI, and trying to pressure you to charge less. Anyone who is worried that their clients will head down the path of AI and will no longer hire them.

Maximum number: 12

Minimum number: 4

Fee:  175 euros

Guarantee: If you follow the tips and processes outlined in the seminar, you will better understand what AI can and cannot do for your clients, and you will understand how better to keep your clients when faced with the AI challenge.

Fees for individual seminars:

Know Your Worth Online Seminar: 275 euros excluding tax

Learn to Speak Client: 50 euros excluding tax

How to Negotiate (when everyone wants AI): 175 euros excluding tax

Fees:

All 3 seminars if priced individually: 500 euros excluding tax

If you register for:

Learn to Speak Client + How to Negotiate: 200 euros excluding tax

Know Your Worth Online Seminar + Learn to Speak Client: 300 euros excluding tax

Know Your Worth Online Seminar + How to Negotiate: 400 euros excluding tax

Know Your Worth Online Seminar + Learn to Speak Client + How to Negotiate: 425 euros excluding tax

If you are interested in registering, or for more information on any of the seminars or on the Mastermind, please write here.

And, as a follow up, we will be keeping some places for an additional 3-month Mastermind, to help you implement all of these techniques.

Mastermind dates:  February 22-May 3

If you are interested in registering for the Mastermind, please contact Julia here

We have several ways to work with Know Your Worth.

Find out more about the seminars and coaching here:

⭐ Know Your Worth Free Taster

⭐ Know Your Worth Webinar

⭐ KYW Community

⭐ Know Your Worth: Understanding Marketing and Negotiating for Interpreters in-person seminar

⭐ Know Your Worth Online Seminar

⭐ KYW presents: Social Media for Interpreters (available on demand!)

⭐ 121 Social Media Profile Audit with Julia (available)

⭐ 121 Coaching (available)

Need help figuring out which one is best for you?

Take the quiz!

Know Your Worth Free Taster

Are you being treated like a beginner? 

Is it hard to sell your service?

Do prospects avoid using you?

You will receive answers to these questions and more during our free taster session – 45 minutes full of mindset changes and info plus 45 minutes to answer your questions – so you get a head start on the market!

Sessions held online or in person.

No maximum number of participants.

Who should come? This taster is suited to anyone who works in the services industry, including beginners and students.

Testimonial:

Let me thank you for this morning’s wonderful webinar/taster. Julia, your amazing warmth and your expertise really made my day…You were tremendously inspiring and energizing. And that’s priceless… Again, THANK YOU. It was I think the second time since this lockdown started…that I truly ENJOYED every minute of a webinar and found every bit of info very useful (and I’ve attended WAAAY more than I should have!).

Sarah Cuminetti, Taster April 2020

Julia’s vast experience … was tested and confirmed right on the spot… After the seminar, I received a call from a private client with an urgent next day job… I said ok, but my rate would be… and named a fee 50% over my regular rate… I got that job and my rate policy has changed from that point on. Now I am a more confident, more successful and happier interpreter. Thanks, Julia for showing me what my worth is!

Nataliia Worrell, Taster August 2022 

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Know Your Worth Webinar

You are interested in a specific question on marketing:

🤔 How do you convince your clients that you are their best solution? (…and why this is the wrong question…)

🤔 How do you find clients using social media?

🤔 How do you sell your high quality solutions to clients who don’t seem to care?

You will receive answers to your targeted questions during our webinar – 45 minutes full of mindset changes and info plus 45 minutes to answer your questions – so you understand how to move forward!

Sessions held online or in person, and will not be recorded.

No maximum number of participants.

Amount for tailored sessions: €400 excluding tax to design and present

If you wish to schedule a tailored session, please contact us here.

Testimonial:

I have listened to your workshops before, and I know our Cypriot colleagues would be delighted to have you as the keynote speaker in this very first networking event.

Sezin Tekin Özsakınç (Ms), Team Leader/Key Linguistic Expert

Legal & Linguistic Support Project for the Turkish Cypriot Community

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Know Your Worth Community

Monthly emails, a Whatsapp group, and live meetups every month or so keeps us all in touch and up-to-date on what we can do to show our worth to our clients, find out about latest developments, and celebrate our wins.

This membership community is a benefit for anyone who has attended a KYW In-Person Seminar, KYW Online/Lockdown Seminar, or the Social Media for Interpreters Seminar.

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Know Your Worth:  Understanding Marketing and Negotiating for Interpreters In-Person Seminar

This seminar is for you if you want clients to treat you better, with more respect and higher fees!

Over two days we will explore the rules that hold true everywhere in marketing and negotiating. You will also understand the buyer’s (and seller’s!) psychology – and be able to use that in your prospecting.  

You will understand why your clients treat you like a pencil in a drawer full of pencils and instead, you’ll be able to get them to see you like an entire set of Caran d’Ache Luminance pencils!  

You will learn how to use our 8-step “Know Your Worth” process to become an expert and stand out from your competitors.

You will see how what you learned can give results immediately!

The seminar is broken down into 4 half-days:

💡 Your Mindset: because you can’t change until you understand why you see the world differently from your client…

💡 You: because you are different. You offer unique possibilities to your clients that no one else has.

💡 Your Clients: because once you learn to talk to them, and what exactly they are looking for, they will never go anywhere else.

💡 Your Money: because we do this for the love of communicating, but also to earn so we can keep doing what we love!

Who should come? This seminar is open to all practicing interpreters, from any market or any field, as well to graduates from interpreting courses at any university or training center. Beginners welcome!

Maximum number of participants: 18

Minimum number of participants: 4

Amount: determined by actual costs, and approximately equivalent to the cost of 1 working day in the market where the seminar will be held.

Guarantee: If you follow the advice given during the seminar, you will definitely find at least one more day of work – and will be more confident, more successful and happier!

Testimonials:

The perspectives and the self-confidence gained at Julia’s marketing and negotiating class are indispensable. Rather than an extra investment, this seminar is a must for all freelance interpreters.

Liesbeth Micha Reyskens, St. Petersburg, 2016

Julia has provided very valuable information both in oral and written form, as well as a marketing standpoint I have never thought about before. Now I have a lot of food for thought and a clear list of the things I want to do to improve my visibility on the market, improve relations with the existing clients, as well as find new ones.

Alexandra Marchenko, KYW, Moscow, 2017

The KYW training is the fastest path to success for you interpreters out there dreaming of landing THE best clients and THE best deals ever! special thanks to Julia Poger!

Cyril Belange, KYW, Paris, 2018

If you would like to attend a seminar, or set one up for your group, please contact us here.

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Know Your Worth Online Seminar

In four 2-hour interactive webinars, we look at the basics of marketing and negotiating – the rules that hold true everywhere – and use them to understand exactly what you can do to improve your situation.

This practical seminar targets exactly what you can do to improve relations with existing clients, and to find new clients who recognize your worth.  

You will work through the 8-step “Know Your Worth” process so you know exactly how to solve your problems with your client list, and you know your next steps, including during unforeseen circumstances.

The seminar is broken down into 4 modules of 2 – 2 1/2 hours, either given 1/day for 4 days, or 2/day over a weekend. The modules are:

💡 Your Mindset: because you can’t change until you understand why you see the world differently from your client…

💡 You: because you are different. You offer unique possibilities to your clients that no one else has.

💡 Your Clients: because once you learn to talk to them, and what exactly they are looking for, they will never go anywhere else.

💡 Your Money: because we do this for the love of communicating, but also to earn so we can keep doing what we love!

This seminar walks you through practical exercises that focus on your situation, with your clients. It complements the In-Person Seminar.

Who should come? This seminar works with your position, your experience, and your clients. It is not suited for absolute beginners who have never worked. Also, as this is highly practical and interactive, there will be no recording of classes.

Maximum number of participants: 12

Minimum number of participants: 4

Amount: €275 excluding tax.

Guarantee: If you follow the advice given during the seminar, you will definitely find at least one more day of work – and will be more confident, more successful and happier!

Testimonials:

I took Julia’s Know Your Worth online course, and I couldn’t recommend it more. I thought I’d need to have mostly direct clients to benefit from the course, but I couldn’t have been more wrong! This is actually a course anyone can profit from, as it is not only about interpreting or the business of interpreting – it is a course for navigating business, and I can’t think of anyone this course could not help.

Yolanda Palomares Jiménez, KYW Online Seminar

Julia really knows how to give insights into the world of pricing and negotiating. She puts a lot of effort into her trainings, is able to reply quickly to any questions and has a wealth of experience in the world of interpreting. I have been impressed with her ability to correspond with clients and market herself. She has also managed to keep an online meeting engaging which is a skill in itself.

Isabella Reindl, KYW Online Seminar

I attended a Know Your Worth online seminar by Julia recently, and I’m so glad that I did! Her invaluable tips can be applied immediately. Julia has a true gift when it comes to knowledge-sharing, she’s like that favorite professor whose name you carry with you for years to come. I can’t wait for her next seminars!

Roberta Barroca, KYW Online Seminar

If you would like attend an online seminar, or schedule one for your group, please contact us here.

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KYW presents: Social Media for Interpreters Course – available now!

💡 Do you want people to stop and look at your profile because you are saying exactly the right thing?

😮 Or would you prefer that they never find you?

You will work on your social media presence in 6 modules, and over 30 lessons.

At the end of this course, you will have a social media profile that will tell everyone exactly what you can do for them, and show them proof.

Online, on-demand:

• 6 modules of recorded lessons: over 30 recorded lessons that you may watch at your leisure.
• 2 workbooks: one to help you get started, and one to refer to once you have completed the course.
• homework on social media, so you understand what you see on social media, what will work for you, and what won’t.
• homework targeting your profile and posts: exercises accompanying the video lessons that will help you make your profile client-facing.

Plus an email to contact me, Julia Poger, directly, in case you are lost or don’t understand something.

Who should come? For anyone who works in the service professions, and who would like to use social media to improve their online image and communications.

Testimonials:

Julia’s Social Media for Interpreters course is by far the best course I’ve taken this year (and my list of courses is long!). Because of the way the course is structured, I was encouraged to work on my profile step by step, one week at a time: watch the recordings, do the homework, make any changes you need to make on your profiles…👍

Melina Nestore, Interpreter, Translator, DELTA Teacher

Thought you would be pleased to know I have used LinkedIn to reach out to some new markets and have just been complimented on my sublime profile So thank you!

Samantha Bartlett-Shaw, Insurance, Staysure Group

If you would like to take the Tier 1 Social Media course, please register here. This is evergreen, and available now.

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And, if you want more personalized advice:

121 Social Media Profile Audit with Julia

But you aren’t sure what information you should include, or how to promote yourself and your brand without sounding like you are constantly sounding your own horn.

You will meet with Julia on Zoom, and go through your profile from top to bottom, for about an hour. Julia will show you tips you can use in your profile, and show you examples from other profiles.

You will walk away already having made some important changes, with a recording of the meeting, and you will make a list of what you need to do immediately, and how to use your profile in finding clients.

To book a time, please send an email to here.

Amount: €150 excluding tax for one profile

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121 Business coaching by Julia

Amount: €150 per hour excluding tax

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121 Day of Coaching with Julia

✔️ Without having to schedule a specific call time.

✔️ Without worrying about time differences.

✔️ Without kicking yourself because an hour was too short to ask all your questions.

💡 It’s easy! Here’s what to do:

Step 1: Contact me so we can discuss the details: Do you have particular goals? Would you like to work on your business in general? What date did you have in mind?

Step 2: Download Voxer (https://www.voxer.com/individuals or in your phone’s app store) to your phone or computer, and set up your account. I’m happy to help you get that done!

Voxer is a free, secure communications app that allows you to send voice messages with push-to-talk technology, in real time. You can also send texts, photos, and videos.

Once we are connected, and it’s the date we agreed on:

Step 3: Ask your questions! We will use the app to communicate, strategize, and work together, through text, photos, and audio. You will have plenty of time with me, as well as the time to think things over.

I will be available to you for 6 hours, usually from 1pm-7pm CET, and will get back to you anytime from immediately to one hour later, maximum. That time is yours.

Amount: €550 per 6-hour block, excluding tax

Register either here, or by sending me an email.

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And, if you are interested in enhancing your interpreting skills:

Know Your Worth presents Smart Consecutive Interpreting

⭐ Day 1 – What goes on in your brain?

⭐ Day 2 – What goes on on your page?

This two-day online course will give you all the tools to be able to successfully interpret consecutively for any audience, for any length of time, comfortably and with confidence.

What you will learn:

On the first day, we will start by understanding the thinking underlying any interpretation, and how it can help you to follow any speech.

On the second day, we will move to all that goes specifically into consecutive interpreting.

By the end of the course, you will be able to interpret increasingly lengthy interventions using memory, analysis, and notes.

Course format:

The course includes lecture, exercises, and small group practice. We will work on skills in isolation, and then put them together by the end of the class.

Training is in English, and is not language-specific.

Who may come:  practicing interpreters who wish to improve their consecutive interpreting skills, as well as graduates from interpreting courses at any university or training center. Beginners to consecutive interpreting are welcome, though Day 2 may move a bit rapidly.

Fees:  275.00 euros payable upon registration

Please note that your place is only guaranteed following receipt of payment.

To register, please write here.