Moscow Edition. Round Three

Following a relaxing summer – yes, we did need to rest after all of our editions in the Americas – we thought it was high time we returned to Russia, and so the third Moscow Edition of Know Your Worth: Understanding Marketing and Negotiating for Interpreters took place this past weekend, on 30 September 2018. And since it just happened to coincide with the International Translation Day we thought we’d start by wishing you a happy belated St Jerome’s Day!

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It was the third time that the seminar was held in Moscow, and the second time we teamed up with the Cosines International Contest for Conference Interpreters, as our instructor Julia Poger joined the jury of this all-Russia turned international competition, and gave a talk on Seeing Structure and the role of analysis in conference interpreting as part of their three-day conference.

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We also thought it was time to experiment, to shake things up a little bit, so we decided to revert to our original, one-day format, and the results were as interesting as they were exciting. We still focused in great detail on marketing and negotiating, and we covered such questions as branding, position, and client relations, but this time the speed was slightly different. True, this meant that everything had to go faster, and was considerably more intense than usual – even though some of you might say it’s hard to imagine things getting even more intense – but that also meant a new rhythm, new dynamics, and a much livelier discussion after the event.

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We started by talking about the mindset necessary for successful marketing, and covered some general principles (as well as a number of highly practical aspects) of pricing and negotiating, all necessary steps in building a more sustainable and much more successful interpreting business. We were also able to devote some time to looking into how the interpreting profession is perceived from the outside, all in order to better understand our potential and existing clients.

The seminar covered all the bases for me. From reaffirming some practices I had tried out tentatively or providing applicable insights into “something that had felt reasonable to do somehow maybe,” to being an eye-opener.
Fedor Makhlayuk

Despite this edition being held in a special one-day format, we still wanted to see our participants brainstorm at least a couple of new cases together, as this often leads to them finding new and exciting solutions to different marketing and negotiating problems. It also means that they are more likely to start implementing the new principles and ideas sooner, and in a more direct manner. And once again we were not disappointed. On the contrary.

We were particularly happy with the way this edition’s participants responded to the new information, and how they took to the format, and all the commentary and remarks showed that they had come prepared, and with a solid understanding of their respective markets, but with an open mind and a desire to learn more, and to figure out how to navigate it better and more efficiently.

It was super helpful and I’ve already used some of the techniques today trying to ask a client some questions rather than blindly giving them my rates.
Natasha Kharikova

We always say that it’s best if people come prepared, and with a well thought through agenda, and with this group this was clearly the case. Perhaps that’s why the one-day format didn’t seem as daunting as we had feared at first, and why it seemed that everyone had found answers to at least some of the questions bothering them, and for that we are immensely grateful.

Notwithstanding my already considerable experience on Russian interpreting market, I’ve learned a whole number of new insights from Julia regarding the principles of self-promotion among prospective clients, psychology of negotiations, ways to convince the customers of the value of interpreting services and the need to pay for them adequately.
Alexey Prokhorenko

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It’s become a tradition of ours by now that we devote considerable attention to the general atmosphere we create at the seminar, and we were extremely lucky – and very grateful – to be able to return for the second year running to the truly incredible Impact Hub Moscow. We would like to thank their team for all their help in the run-up to the seminar, as well on the day, and for making sure our participants had a wonderful time and nothing to worry about, except getting to the seminar, and getting the most out of it.

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Last year we thought that we’d found our perfect Moscow location, and that we could not have possibly wished for a better place to hold the seminar. This time simply proved us right:  a beautiful location in the heart of Moscow, wonderful atmosphere, and lovely people to help along the way – in all honesty we could not have wished for a better place.

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If you would like to hold a Know Your Worth seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.

Know Your Worth takes NYC

As we already mentioned in earlier posts, the Know Your Worth community is having its busiest season yet! We have events planned for later this year, and have already given seminars on three continents and in three countries so far, what with our January Paris edition, our February marathon across the USA and Brazil, and exactly one month ago we added New York City to the map of Know Your Worth locations! We are very happy to share with you some memories and photos from the event.

We’ve decided to keep the same colourful theme as we did for our marathon post, and we you enjoy the extra summer vibes. After all, summers are to be enjoyed, and we hope all our participants feel the same way about our seminars, especially if they take place in the summer.

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As those who’ve taken at least one Know Your Worth seminar will know, we like to focus from the start on understanding our participants’ existing and potential clients, their needs, and their reasoning, all of which feeds into a better understanding of the market in general and, as a result, helps our participants develop the mindset necessary for successful marketing, pricing and negotiating.

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We also work hard to keep our seminars as business-oriented as possible, helping our participants determine the steps they themselves need to take to ensure the success and sustainability of their interpreting business. To help them on the way, we offer our participants some general guidelines, as well as more practical advice. We also encourage them to find new, innovative solutions, and to continue exchanging positive ideas and good practices that might be useful to more than one colleague, and more than in just one sector of the market or just one country.

This was our second stop in the US, and we were very excited to see whether the atmosphere in New York would be any different from that in Washington, DC. It was, but both groups were an absolute delight to work with.

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The NYC group was very enthusiastic about both learning and sharing their own experience, which helped make the discussion a lively and energetic one. It felt that they had really entered into the spirit of Know Your Worth: they were willing to take new ideas on board and rethink old approaches. It is this openness of mind that is of particular importance in this field, especially when it comes to such questions as branding, positioning, and client relations.

We always look forward to welcoming new colleagues to the community, as with them they bring new stories to share, new cases to study, and new situations to analyze, all of which contribute to this big ‘bank’ of marketing and negotiating knowledge we’re building with you. This, in turn, contributes to our understanding of the market and helps us better prepare ourselves to face the multitude of challenges that we as freelancers have to deal with on a regular basis. Knowing which mistakes to watch out for, and how best to deal with the more tricky situations, will help not only ensure our stability, but also our success and future development.

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We should aim high, and reach for the stars, and having a solid foundation always helps. Which is exactly what we try to do for all our participants, enabling them to grow and thrive in their respective markets.

We would like to express our immense gratitude to AIIC USA for hosting us once again, and for doing such a brilliant job at it. We would especially like to warmly thank all our participants for joining us for the weekend and being such a wonderful group to work with.

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If you would like to hold a seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.

We will be publishing our schedule for the upcoming months shortly, so please stay tuned for more updates, and don’t hesitate to get in touch should you have any questions.

You can also check our Facebook page for regular updates.

Two Continents in Two Weeks. Catching up on the KYW Marathon

 

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Hello and welcome to the longest post we’ve published on our blog yet. So before you scroll down, please prepare yourself for some exciting news and very colourful images. After all, it’s spring, and in some parts of the world it feels like summer already, and we thought a bit of colour would be in order.

If you follow us on social media, you probably know that we’ve had a rather exiting (to say the least) couple of months, as just a few weeks after the end of our Paris Edition we embarked upon a little marathon that took Know Your Worth two three locations over two continents, and what a journey has that been.

 

 

First up: Washington, D.C.

 

First, AIIC USA invited us to hold a seminar in Washington, D.C., which we did on 17 – 18 February 2018. This was the first time that the Know Your Worth seminar was brought to the AIIC USA region, and, needless to say, we were very excited to expand to the American market.

One of the most important steps necessary for any marketing or negotiating to work is making sure you understand your existing and potential clients. The why? and the what for? of the game are probably among the most relevant questions you can ask yourself before diving in, head-first, into that big negotiation, or picking up the phone to make that one call.

Which is why we decided to kick things off by talking about the mindset necessary for successful marketing, and covered some general principles (as well as a number of highly practical aspects) of pricing and negotiating, all necessary steps in building a more sustainable and much more successful interpreting business.

We like to keep are seminars business-oriented, so you can imagine that too was a major part of the discussion.

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We are big fans of an interactive approach, and we also want to make sure that all our participants have their questions answered. Which is why we send out a survey to our participants before the seminar, to find out what they would be most interested in discussing, and which subjects they would be most interested in covering during the seminar.

Julia also offers one consultation for free to all of our participants, be it next steps, or looking at a CV or website, or a strategy question, and we are very happy that our participants are finding it helpful.

My favourite thing about the seminar? Julia’s offer to have a consultation. I have my question and I am excited to ask it soon.

Jesse Tomlinson, KYW Washington, D.C., February 2018

We would like to once again express our immense gratitude to the AIIC USA Training Committee, and our wonderful colleague Cyril Flerov in particular, for inviting us over, and for doing such a fabulous job at hosting our first-time US edition. We would also like to thank Sonja Swenson, who helped us make sure everything ran smoothly on the day of the seminar, and without whom it would have been much more difficult to take care of all the things on the ground.

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Next stop: Brazil

The São Paulo Edition

 

After Washington, we went to São Paulo at the invitation of AIIC Brazil and their Training Committee, and our first-ever seminar in Brazil took place on 21 – 22 February 2018.

The seminars in Brazil, just as the one in Washington, D.C., were held in what has become our traditional two-day format. The format, that allows to focus on both marketing and negotiating, also gives us and our participants an opportunity to delve deeper into such subjects as branding, positioning, pricing, pitching, and client relations, all of which are important factor to achieving success.

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As freelancers we face many challenges on a daily basis, and since the nature and character of these challenges vary so much from market to market, and from case to case, it is extremely important that we share our stories and examples and learn from the experience of our peers.

That is precisely why we always look forward to welcoming new colleagues to the community, as they always have something new and interesting to share, be it a case study, an idea or a principle they’ve been trying to apply to their work. All of this feeds into the overall ‘bank’ of experience, which helps us avoid mistakes in the future and considerably improves our performance in the present.

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After all, it’s all about learning new things, and what better place to learn than an intense yet interactive event, surrounded by like-minded and highly experienced colleagues.

And if it’s a fun environment and a warm and welcoming atmosphere – well, that’s even better.

Here’s what one of our participants had to say about it:

We looked at theoretical approaches, role-played some sample scenarios, discussed client behavior, and I took home a lot of new ideas. The way she really strives to add as much value as possible to the course, such as by recommending books, videos, websites, and more, is in itself a great example to follow with my own clients.

Daniel Erlich, KYW São Paulo, February 2018

 

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Final stop: Rio

 

After São Paulo we continued our marathon – and tour of Brazil – to our final destination: the beautiful and magical Rio de Janeiro, where our seminar took place on 24 – 25 February 2018.

The atmosphere in Rio was truly amazing, in every sense of the word, and we have our participants to thank for that, for readily taking part in the discussion, and for bringing so much to the table.

We like to see our participants brainstorm some of the more challenging cases together, as this way they are often able to find new and exciting solutions to different marketing and negotiating problems. We also urge them to share cases from their own experience, as often this proves to be even more interesting to solve than any usual textbook examples.

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We would like to thank all of you for taking such an active part in the discussion, and for being so generous with your own cases and experience. The discussion could not have been as relevant to the current situation on the market without that, nor would we have been able to cover such a broad spectrum of problems – and problem-solving techniques.

We would also like to take a moment to thank the APTD in general, and the brilliant Denise de Vasconcelos and Cecilia Tsukamoto in particular, for their incredible hospitality, and for organizing nor one, but two memorable and truly unforgettable editions.

Honestely, I did not expect to have a colleague prepared to confidently share so much knowledge on marketing. I thought we would be talking about our market a few suggestions would be made here and there on how to approach it.

KYW Rio de Janeiro participant, February 2018

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The content was a great fit for the current market situation in Brazil, and Julia delivered it with knowledge and grace.

Anna Vianna, KYW Rio de Janeiro, February 2018

 We learned lots from the participants everywhere, as they brought new cases and new ideas to the table. Funnily enough, the Washington, D.C. edition was almost as full of Portuguese interpreters as the ones we held in Brazil, but they had different contexts they all worked in.

…this seminar has changed and validated some principles I can use not only for my business, but also for my personal life.

Franziska Becskehazy, KYW Rio de Janeiro, February 2018

 

These three editions allowed us to reach more than 50 new interpreters in the Americas, and travel across two continents in the span of a little over two weeks. We met new colleagues, talked about new cases, and got to grow our community even further, helping our newest members find the answer to that one very important question: do you know your worth?

Do you?

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This year has already given us much to be grateful for, and even more to look forward to, and we would like to end this post by thanking all those who took part, and helped us make it all possible.

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If you would like to hold a seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.

 

2018. A New Year and a New Paris Edition

Following the success of our three Russian editions, we decided it was time to bring the Know Your Worth: Understanding Marketing and Negotiating Interpreters seminar back to Paris, and that’s where our most recent edition took place, on 20 – 21 January 2018.

It was the first seminar we held after the beginning of the New Year, and we were naturally very excited to meet our new participants, and explore our new location. It was also in many ways it was a very special edition for us, as it symbolised our return to Paris after an almost two-year-long break.

It was also very special in that it brought together the most multinational group of participants we’ve had on the course yet, with colleagues hailing from Belgium, England, France, Russia, Spain, Switzerland, Turkey, and the United States, all working in different language combinations. We’ve also had colleagues with some rare (for the European market) languages join the team, which meant that we had an even greater spectrum of case studies and examples to look at.

The seminar was held in a our now well established two-day format, which allowed for a detailed discussion of the seminar’s two main subjects: marketing, and negotiating. Once again, we were able to dedicate an entire day to an in-depth study of each of the main topics, as well as cover such questions as branding, positioning, pricing, pitching, and client relations, and to discuss the many challenges that we, as freelance interpreters – and freelance professionals – must face on a daily basis.

The KYW training is the fastest path to success for you interpreters out there dreaming of landing THE best clients and THE best deals ever! special thanks to Julia Poger!

Cyril Belange

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We like to see our participants brainstorm some of the more challenging cases together, in small or larger groups, as this way they are often able to discover new and exciting solutions to different marketing and negotiating problems. We also urge them to share cases from their own experience, as often this prove to be even more interesting to solve than any usual textbook examples.

We would like to thank all of this edition’s participant for taking such an active part in the discussion, and for being so generous with sharing their own cases and experience. This made the discussion even more relevant to the present-day situation on the market, and allowed us to cover an even broader spectrum of problems – and problem-solving techniques.

Here’s what one of the participants had to say about it:

Attending the seminar was very important to me not only to learn the art of negotiation and how to deal with new prospective clients, but more importantly to learn and understand from YOU and the other attendees what is the nature of the European job market for interpreters, I wanted to know if I have a chance in entering it.
Coming to the seminar was one of the best things I attended in my professional life.

Duna Qalyoubi

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We also talked about the mindset necessary for successful marketing, and covered some general principles (as well as a number of highly practical aspects) of pricing and negotiating, all necessary steps in building a more sustainable and much more successful interpreting business. We were also able to devote some time to looking into how the interpreting profession is perceived from the outside, all in order to better understand our potential and existing clients.

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Traditionally, one of the core features of the seminar is the atmosphere we try to create to encourage our participants to take an active part in the discussion, sharing their personal experience, and exchanging ideas on how best to implement the new tools and techniques in their work. Which is why we would like to take this opportunity to thank the wonderful team at Espaces Réunion for helping us create a unique and memorable atmosphere for the seminar, and for making sure that our participants had a wonderful time and nothing to worry about, except getting to the seminar, and getting the most out of it.

We could not have wished for a better place to hold out seminar, and the two days we spent there proved to be not only incredibly useful, but also great fun.

Which, we firmly believe, is the best way to learn.

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This has truly been the best start of the new year we could have possibly asked for, and we are grateful to all those who took part, and helped us make it possible.

We now have a busy couple of months ahead of us, with Know Your Worth editions taking place in Washington, D.C., as well as in São Paulo and Rio de Janeiro.

 

 

 

If you would like to hold a seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.

Moscow Edition. Round Two

Following the success of the previous edition of Know Your Worth: Understanding Marketing and Negotiating for Interpreters, we decided to organize yet another Moscow Edition of the seminar, and so on 23 – 24 September we welcomed the newest members of the Know Your Worth community to our seminar in Moscow.

It was the third time that the seminar was held in a two-day format, and also the third time it was held in Russia, so we were happy to welcome not only new participants, but also some of our alumni, who came to share their most recent experience on the market, and exchange ideas about what they found to have been most useful for them in the months since our previous Moscow Edition.

The format proved once again to be the perfect arrangement for an in-depth discussion of the seminar’s two main subjects: marketing, and negotiating, allowing us to dedicate an entire day to a detailed discussion of each of the topics. We were also able to cover such questions as branding, positioning on the market, prospecting, pricing, pitching, and client relations, and to discuss the many challenges that we, as freelancers, must face on a daily basis.

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We like to see our participants brainstorm some of the more challenging cases together, as this often leads to them finding new and exciting solutions to different marketing and negotiating problems. And once again we were not disappointed. On the contrary. We were particularly happy with the way this edition’s participants responded to the discussion, and would like to thank them for their active participation and boundless curiosity, and for bringing so many cases from their own experience to the table. This gave us a unique opportunity to look at an even broader spectrum of case-studies and real-life examples, and made the Q&A sessions even livelier and more fruitful than usual.

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We also talked about the mindset necessary for successful marketing, and covered some general principles (as well as a number of highly practical aspects) of pricing and negotiating, all necessary steps in building a more sustainable and much more successful interpreting business. We were also able to devote some time to looking into how the interpreting profession is perceived from the outside, all in order to better understand our potential and existing clients.

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Traditionally, one of the main features of the seminar is the atmosphere we try to create to encourage our participants to take an active part in the discussion, sharing their personal experience, and exchanging ideas on how best to implement the new tools and techniques in their work. Which is why we would like to take this opportunity to thank the wonderful team at Impact Hub Moscow for helping us create a unique and memorable atmosphere for the seminar, and for making sure that our participants had a wonderful time and nothing to worry about, except getting to the seminar, and getting the most out of it.

In all honesty, we could not have wished for a better place to hold out seminar, and the two days we spent there proved to be not only incredibly useful, but also great fun.

Which, we firmly believe, is the best way to learn.

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We were also very happy to team up with the Cosines International Contest for Simultaneous / Consecutive Interpreters for this edition. It was an honor to help sponsor an event that was aimed at showcasing interpreters’ abilities, as well as at improving interpretation quality.

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We would also like to take the opportunity to wish you a Happy albeit somewhat Belated International Translation (and Interpreting too!) Day from the Know Your Worth team.

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If you would like to hold a seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.

Know Your Worth: Moscow Edition

Following the success of the seminar held in Saint Petersburg in September 2016, we decided to organize another Know Your Worth: Understanding Marketing and Negotiation for Interpreters seminar in Russia, and so on 4 – 5 February 2017 we welcomed participants from Russia and the UK to Moscow.

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It was the second time that the seminar was held in a two-day format, and, just as with the seminar in Saint Petersburg, the new format proved to be the perfect arrangement to allow for a deep and detailed discussion of each of the seminar’s two main subjects: marketing, and negotiating, as well as such topics as branding, pricing, and client relationships.

This format gave our participants more time to focus on each of the main topics, and to discuss the many challenges that we, as freelancers, must face on a daily basis. It also allowed us to cover more case-studies, looking at real-life examples not only from the interpreting world, but also from other – sometimes surprisingly similar – professions. And this time we were also able to devote more time to looking into how the interpreting profession was perceived from the outside, all in order to better understand our clients.

One of the main features of the seminar is, traditionally, the atmosphere we try to create to encourage our participants to take an active part in the discussion, sharing their personal experience and exchanging ideas on how best to implement the new tools and techniques in their work.

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We also like to see our participants brainstorm some of the more challenging cases together, as this often leads to them finding new and exciting solutions to different marketing and negotiating problems. And we were not disappointed.

We will be updating the testimonials section shortly, so that you can read what the participants of the Moscow Edition of Know Your Worth: Understanding Marketing and Negotiating for Interpreters thought of this seminar, and hear directly from them.

In the meantime, you can also check out the event section at the AIIC website, and stay tuned for information about upcoming events.

We would also like take this opportunity to thank the wonderful team at Bulgakov.Space for helping us create a unique and memorable atmosphere for the seminar, and for making sure that our participants had nothing to worry about, except getting to the seminar, and getting the most out of it.

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And this photo here is just to show you what happens w_20170205_195342hen you put up a sign in a hallway covered from top to bottom in graffiti. With the legendary “Odd” Apartment from Bulgakov’s Master and Margarita just one floor above, it comes as no surprise that the place has become a place of worship and self-expression for thousands of the great writer’s fans of different ages and varying artistic ability.

But graffiti aside, we could not have wished for a better place to hold our seminar. History, art (including some very modern additions), and great style all came together to give us a unique atmosphere, making the two days we spent learning about marketing and negotiating not only incredibly useful, but also great fun.

Which, we firmly believe, is the best way to learn.

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If you would like to hold a seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.

Know Your Worth Seminar in St. Petersburg

In September 2016, the Know Your Worth: Understanding Marketing and Negotiating for Interpreters seminar was held for the first time ever in a two-day format in Saint Petersburg, Russia.

This format meant that we were able to dedicate an entire day to each of the two topics of Marketing, and then another one to Negotiating, giving us more time to focus on each of the two subject, and to discuss the many challenges that we as freelancers must face on a daily basis. It also allowed us to cover more case-studies, looking at the examples not only from the interpreting world, but also from other – sometimes surprisingly similar – professions. One of the main features of this seminar, which was also made possible by its new format, was that we were able to have a very active discussion, sharing experience, raising concerns, and exchanging ideas on how best to implement the new tools and advice.

Here’s what our participants have to say:

The perspectives and the self-confidence gained at Julia’s marketing and negotiating class are indispensable. Rather than an extra investment, this seminar is a must for all freelance interpreters.

Liesbeth Micha Reyskens, St. Petersburg, 2016

Julia is a brilliant trainer… She provided us tips and solutions I never thought about, and made us see common things differently. There were two days of brainstorming, experience exchange, role-plays. I finished by having a clear vision of my own marketing strategy.

Anna Mikhaylyuk, St. Petersburg, 2016

Participants came from Saint Petersburg itself, as well as Moscow, Belgium, and the UK.

You can also read about the seminar on the AIIC website.