January 2019: From UK to Ukraine

It seems like it’s becoming a tradition of ours here at Know Your Worth to kick off the new year with a series of editions and conference appearances, and although this past fortnight wasn’t quite the marathon we had last year, it certainly felt like one. With two editions in two consecutive weekends, and a talk at an international conference in between in Moscow for our trainer Julia Poger, it’s really hard to imagine it being anything else.

It all started in Merry Olde England, where we had our first-ever British edition on 19 – 20 January 2019, and were joined by one of our liveliest and most language-diverse groups yet.

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Staying true to our philosophy of starting with the mindset, we examined that first, covering the main principles and ideas necessary for successful marketing, regardless of your language combination or current market. We firmly believe that one of the most important steps necessary for any marketing or negotiating to work is making sure you understand your existing and potential clients, as well as the why? and the what for? of the game, and that is why we attach such importance to getting the basics right.

 

KYW is so much more than an opportunity to hone your client interface skills (although it does a top job on that too). Julia’s insights and mindset help you to stay on top of your game right across the board. Grab a seat while you can!

Heather Adams

 

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Dealing with pricing and negotiating included an in-depth discussion of the general principles and real-life practices, all necessary steps in building a more sustainable and a much more successful interpreting business. We then moved on to looking into the practices and approaches to implement in more detail, and offered our participants several case-studies, both from the interpreting profession, and from outside, to help them see the mechanisms and tactics at work more clearly.

As anyone who’s been to at least one of our editions will be able to tell you, we keep our seminars business-oriented, and with the London edition we did that from the very first moment when we all set down and started with the introductions. Taking advantage of the fact that we had two non-interpreting participants, we suggested our interpreting participants introduce themselves the way they would to potential clients, which proved an interesting and revealing exercise.

 

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Speaking of our non-interpreting participants, we’d like to offer the warmest thanks to our brilliant photographers, Guy Ellis and Julian Wakefield from Teralon Media Ltd. We can’t wait to share the results of their hard work.

And when our participants send such glowing reviews mere days after the seminar, it makes us feel like we got something right:

I just wanted to tell you how much I enjoyed your workshop in London: I gained so much from it! I cannot think of someone more motivating, inspiring and charismatic than you.

I look forward to putting the ideas and tactics I’ve learned into practice. I feel so empowered after this workshop.

Chiara Bartolozzi

 

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After London our instructor Julia Poger flew to Moscow, to take part in the second Global Dialogue International Conference for Conference Interpreters, where she presented a master-class with a special focus on marketing skills for interpreters.

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Global Dialogue proved to be a fabulous learning environment, and a mere two hours after Julia’s master-class, Know Your Worth was drawn into a scribing experiment, all of which goes to prove that marketing and negotiating ideas, paramount for our professional success, can be good fun as well.

It was also a fabulous opportunity to meet more colleagues from Russia, Belarus and Ukraine, and a wonderful energy boost just in time for our last edition on that tour, in Kyiv. However, before we go any further, we’d like to take a minute to thank Elena Stupnikova, Dmitry Venyavkin, Daria Nossovitskaya, and everyone from the Global Dialogue organizing committee.

It was a pleasure to be a part of such a brilliant event.

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Probably the best thing about our Kyiv group is that you could tell that while the ideas were new, people were nonetheless willing to take them on board, and see their businesses in a new light. As freelancers we face many challenges on a daily basis, and it is natural that the character of these challenges should vary from market to market, and from case to case. That is why it is so important that we do not limit our understanding of the situation to just one perspective. It is equally important that we share our stories and examples and learn from the experience of our peers. This also means that we should keep an open mind, and that is exactly what our participants did, and what helped ensure the success of the seminar.

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We are big fans of an interactive approach, which is why we make sure that all our participants have their questions answered, by leaving ample time for a Q&A session. We also encourage our participants to take some of the case studies in groups to enable them to brainstorm the best solutions and practices together.

Had so much passion, inspiration and perspectives today from Julia Poger.

Victoria Moroz

 

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Julia also offers one consultation for free to all of our participants, be it next steps, or looking at a CV or website, or a strategy question, and we are very happy that our participants are finding it helpful.

  

Everything about marketing and negotiating they should be telling people starting from uni.

Marina Myntsykovska

 

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This year has already given us much to be grateful for, and even more to look forward to, and we would like to end this post by thanking all those who took part, and helped us make it all possible. We learned lots from the participants everywhere, as they brought new cases and new ideas to the table.

We would also like to take a minute to thank our two brilliant local coordinators, Sabina Metcalf and Andrii Biesiedin, without whom it would have been a completely different – and much more stressful – experience. Thank you for taking such good care of us, and for making sure our participants didn’t have to worry about anything except getting to the seminar, and making the most of it.

 

We have a new edition coming up in two weeks’ time in the Hague, so stay tuned for more updates and news from the Netherlands, and if you’d like to join us, all you have to do is drop us a line at kaplun.tatiana@gmail.com or fill out the contact form on the website.

We always look forward to welcoming new colleagues to the community, as they always have something new and interesting to share, be it a case study, an idea or a principle they’ve been trying to apply to their work. All of this feeds into the overall ‘bank’ of experience, which helps all of us avoid mistakes in the future and considerably improves our performance in the present.

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If you would like to hold a seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.

A New Edition in the Hague

As promised, we have some very exciting news to kick off the New Year: a new edition announcement, and a new location to add to our list! We are delighted to announce that registration is now officially open for the Hague Edition of Know Your Worth: Understanding Marketing and Negotiating for Interpreters set to take place on 16–17 February 2019.

Know Your Worth is aimed at any interpreter who wishes to improve relations with clients and prospects, gain more respect, negotiate higher fees, and learn more about the European and US markets.

By examining the mindset underlying the marketing and negotiating tasks that interpreters carry out every day, participants will obtain invaluable tools for marketing their services and negotiating contracts that they may put into practice immediately, whichever market they target.

You will be encouraged to take a step back from your own position, and envision the entire client relationship from new perspectives.

We will address several important questions, such as:

– What can you do to increase your chances of getting the job once you have targeted the client?

– What should you avoid saying, or else the client may never hire you – or anyone else?

– What phrase should always end your conversations with any client?

– How do you increase your chances of earning what you are worth?

The trainer will work with you on your examples, as well as case studies from her own experience, showing how these techniques can be replicated across markets.

We will discuss concepts such as branding, selling, client relationships, pricing, negotiating tricks, and “coopetition,” all illustrated with real-life examples.

During the seminar, Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we could learn from them. She focuses on the upstream work that must be done by the interpreter before advertising his/her services, as well as on the preparation involved before beginning the selling or negotiating process.

So, if you are an interpreter who wishes to improve your relations with clients and prospects, gain more respect, and negotiate higher fees, then this two-day intensive training event is exactly what you need.

The registration process is also very straightforward. All you have to do is send an e-mail to the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com, and we’ll walk you through your next steps.

Season’s Greetings

This has been an exciting year for us at Know Your Worth, with new editions, new locations, and new people joining the network. Over the course of the past twelve months we’ve hosted editions in Europe, Russia, and the Americas, and we already have a busy schedule for the start of 2019, with new editions scheduled for London and Kyiv, and more exciting news coming up shortly!

In September, our trainer Julia Poger was one of the two keynote speakers at the CIOL Interpreting Division AGM in London, and she also presented – and was invited to join the jury – of the Cosines International Contest for Conference Interpreters for the second year running.

As for our alumni, we have been keen to follow their progress, and are grateful to all who have shared their news and stories with us, as well as photos from other CPD events and conferences they have attended together, or times where they got to share a booth.

It gives us great joy to hear from you, so please keep doing so, and we hope the new year will open new doors for you, and bring you new opportunities to successfully market your services, and negotiate you fees and conditions. And we’ll be there to help along the way.

So, from all of us at Know Your Worth we would like to wish you a beautiful holiday season, and all the best for the coming New Year!

From UK to Ukraine. A brand new Kyiv Edition

It looks like the coming year will be just as busy and just as exciting as this year has been. It gives us great pleasure to announce our second edition of the coming new year, the first Know Your Worth: Understanding Marketing and Negotiating for Interpreters seminar to be held in Kyiv on 26-27 January 2019.

Know Your Worth is aimed at any interpreter who wishes to improve relations with clients and prospects, gain more respect, negotiate higher fees, and learn more about the European and US markets.

By examining the mindset underlying the marketing and negotiating tasks that interpreters carry out every day, participants will obtain invaluable tools for marketing their services and negotiating contracts that they may put into practice immediately, whichever market they target.

You will be encouraged to take a step back from your own position, and envision the entire client relationship from new perspectives.

We will address several important questions, such as:

– What can you do to increase your chances of getting the job once you have targeted the client?

– What should you avoid saying, or else the client may never hire you – or anyone else?

– What phrase should always end your conversations with any client?

– How do you increase your chances of earning what you are worth?

The trainer will work with you on your examples, as well as case studies from her own experience, showing how these techniques can be replicated across markets.

We will discuss concepts such as brandingsellingclient relationshipspricing, negotiating tricks, and “coopetition,” all illustrated with real-life examples.

During the seminar, Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we could learn from them. She focuses on the upstream work that must be done by the interpreter before advertising his/her services, as well as on the preparation involved before beginning the selling or negotiating process.

So, if you are an interpreter who wishes to improve your relations with clients and prospects, gain more respect, and negotiate higher fees, then this two-day intensive training event is exactly what you need.

The registration process is also very straightforward. All you have to do is send an e-mail to the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com, and we’ll guide you through your next steps.

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KYW calling. A brand-new London edition

Evert since we started holding our seminars in their current format our UK-based colleagues have been asking whether there was a British edition in the works, and we are delighted to – finally, and at long last – announce our first-ever London edition that will take place on 19-20 January 2019. We hope you are as excited about this news as we are.

Know Your Worth is aimed at any interpreter who wishes to improve relations with clients and prospects, gain more respect, negotiate higher fees, and learn more about the European and US markets.

By examining the mindset underlying the marketing and negotiating tasks that interpreters carry out every day, participants will obtain invaluable tools for marketing their services and negotiating contracts that they may put into practice immediately, whichever market they target.

You will be encouraged to take a step back from your own position, and envision the entire client relationship from new perspectives.

We will address several important questions, such as:

– What can you do to increase your chances of getting the job once you have targeted the client?

– What should you avoid saying, or else the client may never hire you – or anyone else?

– What phrase should always end your conversations with any client?

– How do you increase your chances of earning what you are worth?

The trainer will work with you on your examples, as well as case studies from her own experience, showing how these techniques can be replicated across markets.

We will discuss concepts such as branding, selling, client relationships, pricing, negotiating tricks, and “coopetition,” all illustrated with real-life examples.

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Our instructor Julia Poger presenting a talk at the CIOL Interpreting Division AGM in London

In September 2018 our instructor Julia Poger was one of the two keynote speakers at the CIOL Interpreting Division AGM in London, and we are looking forward to returning to this beautiful city with our brand-new Know Your Worth edition.

During the seminar, Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we could learn from them. She focuses on the upstream work that must be done by the interpreter before advertising his/her services, as well as on the preparation involved before beginning the selling or negotiating process.

So, if you are an interpreter who wishes to improve your relations with clients and prospects, gain more respect, and negotiate higher fees, then this two-day intensive training event is exactly what you need.

The registration process is also very straightforward. All you have to do is send an e-mail to the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com, and we’ll guide you through your next steps.

Here we go again! Moscow Edition. Round Three

It’s been almost a year since the last Moscow Edition of the Know Your Worth: Understanding Marketing and Negotiating for Interpreters seminar, and we thought it was about time we considered returning to Moscow. We also decided to move back to the original one-day format this time, as we follow the Cosines International Interpreting Contest.

This means we are now incredibly happy to announce that the next edition of the seminar will be once again held in Moscow, on 30 September 2018.

Know Your Worth is aimed at any interpreter who wishes to improve relations with clients and prospects, gain more respect, and negotiate higher fees. We plan to boost the one-day format into a comprehensive day, with much of the content of the two-day seminar, a crash course of sorts.

You will be encouraged to take a step back from your own position, and envision the entire client relationship from new perspectives.

By examining the mindset underlying the marketing and negotiating tasks that interpreters carry out every day, participants will obtain invaluable tools for marketing their services and negotiating contracts that they may put into practice immediately, whichever market they target.

We will address several important questions, such as:

– What can you do to increase your chances of getting the job once you have targeted the client?

– What should you avoid saying, or else the client may never hire you – or anyone else?

– What phrase should always end your conversations with any client?

– How do you increase your chances of earning what you are worth?

The trainer will work with you on your examples, as well as case studies from her own experience, showing how these techniques are replicable across markets.

We will discuss concepts such as branding, selling, client relationships, pricing, negotiating tricks, and “coopetition,” all illustrated with real-life examples.

Julia draws on parallels with other – often surprisingly similar – professions, and what lessons we could learn from them. She focuses on the upstream work that must be done by the interpreter before advertising his/her services, as well as on the preparation involved before beginning the selling or negotiating process.

So, if you are an interpreter who wishes to improve your relations with clients and prospects, gain more respect, and negotiate higher fees, then this one-day intensive training event is exactly what you need!

Here’s what some of our past participants have to say:

The KYW training is the fastest path to success for you interpreters out there dreaming of landing THE best clients and THE best deals ever! special thanks to Julia Poger!

Cyril Belange, KYW Paris Edition, 2018
Honestely, I did not expect to have a colleague prepared to confidently share so much knowledge on marketing. I thought we would be talking about our market a few suggestions would be made here and there on how to approach it.
KYW participant, Rio de Janeiro Edition, 2018
Infuriatingly eye-opening.
Melissa Mann, KYW São Paulo Edition, 2018

The registration process is also very straightforward. All you have to do is send an
e-mail to the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com, and we’ll tell you what to do next.

We are also very pleased to announce that we are again teaming up with the Cosines-Pi second International Contest for Simultaneous / Consecutive Interpreters!

Cosines will include our instructor, Julia Poger, as one of the official jury members during the contest – and we will follow the contest with a special one-day Moscow edition of the Know Your Worth: Understanding Marketing and Negotiating for Interpreters seminar – all so you won’t have to buy two tickets to Moscow!

Cosines Pi II

If you are going to be in Moscow, please join us for the contest, which will include 3 days of lectures, round tables, and master classes, and then for a one-day edition of Know Your Worth!

For more information about the contest, please visit their official website at cosines-pi.ru.

Know Your Worth takes NYC

As we already mentioned in earlier posts, the Know Your Worth community is having its busiest season yet! We have events planned for later this year, and have already given seminars on three continents and in three countries so far, what with our January Paris edition, our February marathon across the USA and Brazil, and exactly one month ago we added New York City to the map of Know Your Worth locations! We are very happy to share with you some memories and photos from the event.

We’ve decided to keep the same colourful theme as we did for our marathon post, and we you enjoy the extra summer vibes. After all, summers are to be enjoyed, and we hope all our participants feel the same way about our seminars, especially if they take place in the summer.

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As those who’ve taken at least one Know Your Worth seminar will know, we like to focus from the start on understanding our participants’ existing and potential clients, their needs, and their reasoning, all of which feeds into a better understanding of the market in general and, as a result, helps our participants develop the mindset necessary for successful marketing, pricing and negotiating.

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We also work hard to keep our seminars as business-oriented as possible, helping our participants determine the steps they themselves need to take to ensure the success and sustainability of their interpreting business. To help them on the way, we offer our participants some general guidelines, as well as more practical advice. We also encourage them to find new, innovative solutions, and to continue exchanging positive ideas and good practices that might be useful to more than one colleague, and more than in just one sector of the market or just one country.

This was our second stop in the US, and we were very excited to see whether the atmosphere in New York would be any different from that in Washington, DC. It was, but both groups were an absolute delight to work with.

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The NYC group was very enthusiastic about both learning and sharing their own experience, which helped make the discussion a lively and energetic one. It felt that they had really entered into the spirit of Know Your Worth: they were willing to take new ideas on board and rethink old approaches. It is this openness of mind that is of particular importance in this field, especially when it comes to such questions as branding, positioning, and client relations.

We always look forward to welcoming new colleagues to the community, as with them they bring new stories to share, new cases to study, and new situations to analyze, all of which contribute to this big ‘bank’ of marketing and negotiating knowledge we’re building with you. This, in turn, contributes to our understanding of the market and helps us better prepare ourselves to face the multitude of challenges that we as freelancers have to deal with on a regular basis. Knowing which mistakes to watch out for, and how best to deal with the more tricky situations, will help not only ensure our stability, but also our success and future development.

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We should aim high, and reach for the stars, and having a solid foundation always helps. Which is exactly what we try to do for all our participants, enabling them to grow and thrive in their respective markets.

We would like to express our immense gratitude to AIIC USA for hosting us once again, and for doing such a brilliant job at it. We would especially like to warmly thank all our participants for joining us for the weekend and being such a wonderful group to work with.

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If you would like to hold a seminar in your area, please contact us via this website, or by contacting the seminar organizer Tatiana Kaplun at kaplun.tatiana@gmail.com.

We will be publishing our schedule for the upcoming months shortly, so please stay tuned for more updates, and don’t hesitate to get in touch should you have any questions.

You can also check our Facebook page for regular updates.